Saundra Button Email & Phone Number

Vancouver, Wa, Us

-Responsible for the management of Amazon Self-Service Performance Advertising campaigns, and for clearly and concisely guiding the story of value creation through sharing respective performance data with clients- Ideates new tactics tied to top trafficked keyword opportunities, leveraging item/keyword rank tracking software- Advances team’s analytic tactics and performance reports, influencing and solidifying best practices through data and client feedback- Develop, execute and analyze ongoing test approaches to continually improve campaign performance- Identify, document, and share insights and suggestions for improvement based on data- Explore client advertising opportunities in other e-commerce advertising platforms such as Walmart.com and Target.com

Vancouver, Washington

-Manage relationships with multiple brand partners -Oversee the development of partner brand strategies and execution-Leverage data and brand partner goals to build personalized brand plans, timelines, and forecasts -Provide monthly cross-departmental reporting including compliance scores, campaign performance results, inventory levels, and revenue summaries-Continuously track and analyze profitability -Create and review purchase orders while maintaining healthy inventory levels-Facilitate seamless brand-driven customer experiences on Amazon

Vancouver, Washington

-Optimized Amazon ecommerce marketing budgets and spend for premium brands -Developed custom ecommerce marketing strategies considering distinct partner objectives and KPIs -Created and managed digital ad strategies on behalf of partner brands -Analyzed and monitored pay-per-click strategies -Created and distributed custom, detailed marketing performance reports -Conducted marketing research and identified opportunities for omnichannel marketing strategies-Made recommendations to partner brands regarding search engine optimization, advertising system management and ecommerce advertising development-Maintained strong relationships with all partner brands to ensure collaboration among all team members -Assisted in development of the Digital Marketing onboarding SOP and trained new employees

-Assisted with marketing department workflow -Created and distributed promotional materials (videos, brochures, etc) -Directed all trade show organization -Created content for social media and blogs, creative writing -Maintained supplies inventory-Utilized Salesforce.com to manage customer relationships-Conducted marketing research to identify marketing opportunities-Supported domestic and international sales channels

-Integrated Social Media strategy to promote Southwest Washington Red Cross services and programs-Created a variety of media content for these platforms including video, photo, graphic design, and blogs

-Took active leadership role in staff orientation; trained and evaluated counselors in training and staff-Handled behavior management for campers and staff; guided campers and staff in forming positive relationships