Saurabh Baranwal Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Ad Private Marketplace Improved Advertiser’s ROAS by boosting engagement KPIs at scale through ML-based automated solutions. Planned next phase to scale $50 M deals business by enhancing ad winnability & relevance through pricing & viewability experiments and products. ▪ Brought additional revenue of $30 M for Ad Exchange from existing advertisers by optimizing the deals for KPIs. ▪ Maximized user reach (>30%) with high engagement VCR & CTR for 60+ advertisers, empowering CPG brands like Coke to engage up to 20M users with 80% VCR and pharma clients like Bayer getting up to 10M site visits. Unified Datastore:Solve the data discovery faced by DS and Analysts by unionizing all user data in a single data source leading to:▪ Reduce data discovery and exploration time from a week to 24hrs or less.▪ With all the user attributes present in one place, DS model efficiency increased by 20%.▪ All 1st, 2nd and 3rd party sources are combined resulting in a 30% increase in attributes per user.Central compliance and auditSolve the publisher complaints from major publishers like Zynga, Tripledot by automating the DSR execution that leads to less manual error and proper flow of information between exchange and publishers.▪ Reduces the audit time from 2 weeks to 2 days as all the logs are maintained by the system itself.▪ Created a notification service for all downstream partners and requesters of DSRs resulting in 30 hrs+ bandwidth saved per week from ops team.Ingestion FrameworkWith data as a lifeline to power the systems solve the long cycle of ingestion from internal and external sources by creating an end-to-end ingestion process to onboard new data into the system that keeps privacy, compliance, and usage in check.▪ Ingestion TAT reduced from 7 weeks to 4 days.▪ Onboarded 10 raw sets and 6 cohort partners resulting in 100k$ revenue per month by cohort targeting.

Bengaluru South, Karnataka, India

SignalsStandardized the bid request enrichment for the DSP so that multiple exchange data can be enriched with common variables and can help run the single SPO and common data models for the bidding responses.▪ Created POI and polygon onboarding UI that reduced the ingestion from 4 days to a day resulting in ad revenue 120k$ per month.▪ Reduced data redundancy from the system resulting in operating cost reduction from 180k$ to 60k$ per month and latency from 25 to 15 ms.Data Vendor OnboardingSolve the data feature fill rate for the users by exploring and partnering with third-party vendors, which helps us plan the next phase of scaling the audience’s business while achieving the advertiser’s KPI.▪ Created data quality framework for various types of datasets and defined the quality metric that helps in testing 100 different vendors and reduced the testing time from 2 weeks to 3 days.▪ Efficiently ran the data process for the audience team that supported over 2M$ revenue per month.

With this new role I am involved more in growing the business by getting client needs and cater to their needs. My core responsibility includes growing revenue for Korea and Japan as well as help client with whatever issues they are facing. Some of the client I am working with is NCSoft, Netmarble, Blizzard, Nexon from gaming, WMP, Amazon from commerce and many more in other verticals.

I have perform this role from two different regions:1) NA Team( Jan, 2015 to Jun,2015):The basic function of this role is to maintain the life cycle of account by delivering its target with in the InMobi system which basically involves get requirement from client, make deals with in InMobi to get good inventory and in the end finish the required budget in required period. The role is very dynamic and covers basic functionality like data crunching, case creation, market analysis and present these to clients.2) APMEA Team (July,2015 to Dec,2016 )The basic responsibility is same as NA team but now i have two regions to deliver Japan and Korea. Help delivering accounts like Mixi, Mu Origin, Netmarble, Nexon, 433 Studio, Supercell Japan, King and many more.

During this period associated with two teams in InMobi:1) Surge: Created as an interim solution to surge up the network numbers to the optimum value. 16 different people from various team got handpicked by our R & O head and team gets all the uncapped under deliver accounts. I got assigned the account from one of the China advertiser who has his own play store. Increase the daily revenue in account from 5k$ per dat to 35-40k$ per day by making various deals with pubs to provide s with more supply. Scale some other accounts like Zynga from 10k to 20k per day.2) Goldrush:After phenomenal performance in Surge next task which is assigned to me is to scale NA business. Four people from Surge team including my manager formed goldrush team. Due to hard work and strategic decision from this team able to deliver 160% of the NA Q4 target with big names like Twitter, Facebook, Machine Zone, Pandora, Glu Mobile etc.

Joined team named marketplace as business Analyst with main responsibility towards to keep the supply index clear. This role requires huge data crunching to find the problem and then to solve for it by interacting with various delivery team which in turn leads to healthy fill rate for the network. Achieved a record fill rate of 48% with in 3 month of joining.

Integrated M.Sc., Physics, 7.4

Activities and Societies: Being a part of official literary magazine named Kshitij and hold the sole responsibility of formatting.

10Th & 12Th, Science