Responsible for key GCC markets based in Dubai. Key deliverables include marketing strategy creation, new products development, generating consumer demand for business delivery, identifying market opportunities and create marketing plans around it, spearheading various consumer centric initiatives and ATL/BTL campaigns.

Responsible for overall Retail sales function for the country. Worked on delivering overall top line and bottom-line, product mix management and credit controls. Ran various sales campaigns and handled a large sales team across Emirates.

Heading Qatar Business for Asian Paints Berger. Key responsibilities include leading end to end strategic business operations across multiple functions, defining strategic directions for market, market creation and expansion for B2B and B2C business verticals. Responsible for topline and bottom line delivery, team management, budgets, financials and overall business direction and vision.

Brand Management & Retailing Initiatives for UAE, Qatar, Bahrain & Oman.Responsible for Yearly Marketing Plans and BudgetsWorked on Corporate Brand Restructuring - Core member for brand changeover from Berger Paints to Asian Paints Berger in GCC.Expertise in the field of Marketing Strategy and overall Brand Management including budgetary controlsSpecialist in ATL/BTL/Marketing Communication, Corporate Communications, Market ResearchOther key deliverable include Sales Tracking & Forecasting, New Product Activations, Competition Mapping, Digital Marketing, Stakeholder Management etc.

Responsible for all Product Management activities which include New Product Development, Market Research, Consumer Behaviour, Product Launch, Communications, Brand Developement, Pricing, Packaging, Route to Market, Product PromotionsSRF is a multi-business entity engaged in the manufacture of chemical based industrial intermediates. Today, its business portfolio covers Technical Textiles, Chemicals, Packaging Films and Engineering Plastics. With head quarters in Gurgaon, India, the $760 million company with a global workforce of around 5500 has operations in three more countries, UAE, Thailand and South Africa. SRF is the market leaders in most of its businesses in India and also enjoys global leadership in some of its businesses.

Handled premium retail stores brand "Asian Paints - Colour Ideas" for North and East India. Was responsible for overall growth and development of the brand "Colour Ideas"

Handled brand management activities for brand "No Marks" and "Ozone Ayurvedic Range of Products" . Worked for No Marks Cream, Ozone Range, Soaps and Face Wash products.