I joined Great Learning as a Management Trainee and progressed to lead the Certifications and Study Abroad verticals in the Indian market. Over this time, I witnessed the company’s growth from 40-50 to over 1,500 employees, gaining valuable insights into balancing rapid expansion with sustainability and profitability. I played a key role in setting up new business verticals and driving expansions in the Indian market.As a marketing leader with a 20+ member team, I manage monthly budgets up to USD 1 million, overseeing growth across performance marketing, social media, content, website, and product development. Key Achievements:- Spearheaded and grew the flagship Data Science vertical, achieving 10x revenue growth over the years.- Successfully launched Great Learning's first fully online course, leading to the company’s strategic pivot to online education.- Established the Technology vertical, introducing programs in Software Engineering, Full Stack Development, Cyber Security, Blockchain & IoT, and UI/UX Design.- Expanded the product portfolio from 3 to over 20 certifications.- Built an in-house Marketing Analytics team, reducing external reliance for insights and enabling self-sufficiency.- Launched an Advanced ML-driven Lead Quality Score framework, reducing sales capacity by 30% while optimizing marketing spend and maintaining revenue.Current Role:- Leading the expansion of the Study Abroad University Degrees vertical, identifying new market opportunities and building strategic partnerships to drive growth.- Launching upsell programs to increase Customer Lifetime Value (CLTV) in a business with minimal repeat purchases, fostering customer engagement and loyalty.- Improving P&L for the certification business in India through optimization across sales, marketing, and operations functions, driving efficiency and maximizing profitability.

• Managing Great lakes official Facebook handle and have reached 40000+ audience with 8000+ engagements organically. • Launched Great Lakes official Instagram page showcasing Life at Great lakes.• Designed Great Lakes PGPM ad campaign for Google Ad-words and FB advertising.

Market Research and Strategy Development: Involves Qualitative & Quantitative research targeted to develop a marketing plan and identify new untapped areasDigital Marketing Plan: Developed the CPC based Google Ad Word campaign with primary focus on lead generation

• Led the project planning and monitoring team, responsible for supervising and analyzing status of ongoing projects, planning optimal procedures, timeline and budgets for future operations• Optimized resources to reduce Cost center expenses by 35 percent• Expedited LA and FC clearances to approvals in less than 6 months for enhancement of connectivity of HEP projects which was initially lagging behind by 2.5 years• Worked with F & A department to estimate & forecast departmental budgets. • Optimized process through SAP- MM (Material Management) module and end user of HR moduleInvolved in tendering, evaluation and selection of various consultancy services & works contracts and preparing the request for proposal/request for services

Stability Analysis of Concrete & Earthen Dam and Hydraulic Design of Spillway and Intake Structure In this field work, stability analysis of Concrete and Earthen Dam were carried out keeping the various hydraulic design consideration along with that hydraulic design of the spillway and intake structure were done.