Responsible for driving B2B and B2C growth initiatives for the brand across APAC and ME markets. In the last 2 years refreshed the entire brand identity (Monster to foundit), built a global brand playbook, launched foundit 2.0 Product for recruiters, drove Product Marketing and assembled a best in class team

Driving all things Growth - Business Development (Market Expansion & Profitable Growth), Marketing&Sales (Acquisitions, Digital Strategy, Omni-channel outlook, Customer Loyalty&Retention, Community First approach), Ops Efficiency (Tech enabled, Property Management System, Automation), Tech&Product (Next gen Proprietary prop-tech product introductions, seamless NPS enablement, app based on-boarding and engagement)

Building India's first mega Co-living brand. www.housr.in

Independent Consultant (LT member) to varied Businesses (B2C & B2B) solving strategic long term business impacting metrics.Included work on GTM approach, Re-segmentation, Re-branding, Strategic positioning, Digital Strategy on acquisition & retention, Building the right team

Building the most widely accepted and preferred mobile wallet brand of India.

Keep the brand alive and kicking in consumer's mindspace, drive consumer insights and data to shape new products and continuously strive for growth hacks! .........and everything else like building a superior marketing team, brand & consumer research, integrated digital marketing, campaign and budget planning, meeting & beating traffic and success milestones and more...!

IMC, drive branded Retail program in India for consumer products, NPD and NPL, build a killer marketing team

Product Lifecycle Management, SKU rationalisation, NPL's and Asia Pac communication & PR interface

Established in Feb 1981, to meet the growing demands of a personal mode of transport caused by the lack of an efficient public transport system, is the leading car manufacturer catering to different segments of consumers Key Areas of Responsibility & Achievements -Handling the marketing communication responsibilities for all the brands at MUL across media like Television, Print, Cinema, Internet and Radio which includes Media Strategy, Buying, Planning, Implementation and evaluationUndertaking in-depth market research and analysis of reports about Customer behaviour, Usage pattern, prospective customer groups and making strategies based on the findings.Devising annual budgets brand-wise, keeping in mind the competitive scenario and stage of the brand in its Product Life Cycle. All brand budgets worked out at the beginning of the year and then quarter-wise analysis of forecasted budgets. Pivotal role in all key media buying decisions and analyses. Eg: Cricket, Mass channels, Entire Print Buying across regions and languages.

GurgaonMedia Buying and Planning arm of the WPP group (biggest media conglomerate). Specializes in providing cutting edge media insights, research and media deals for its huge clientele base. Key Areas of Responsibility & Achievements - Strategic media direction, planning and buying for brands like UNICEF, Ranbaxy, Cargill Foods, Vodafone amongst others.

The leading Hindi publication from UP has ingrained itself into the daily lives of the residents of this state as well as has forayed into and successfully created a foothold for itself in other states like Punjab and Bihar/Jharkhand. No 1 daily of India with highest readershipKey areas of Responsibility and Achievements -Complete co-ordination with media and creative agencies for all campaigns, PR and brand development initiatives:Conceptualised and developed Reader Panels across 5 centres from scratch to understand changing reader trends and preferences.Handled Research on Computer Gaming as one of Group's diversification plansWorked on Launch and Re-launch plans for the Markets of Jharkhand, Punjab and Western U.P. entailing in-depth market study and incorporating major insights as tools of Communication. Handled the entire PR for these launches.