Digital business and brand marketing consultancy which joyously focuses on helping micro-preneurs and start-ups. We also handle special digital and technology projects for brands across Middle East, South East Asia and India. As an ex owner of a start-up The Other Guys, we can relate, understand and enable start-ups. The Brand Odyssey is also a network that orchestrates specialists and puts together a strong team specifically built for bespoke brand problems.

Head of Brand Experiences, South East Asia & IndiaBehaviour change led brand experiences for a post digital world.Driving brand’s business profitability and growth.#Wolfzhowl #WolfEffect #WolfVerse

As 'Head of Digital', i was responsible for setting up and driving multi-channel digital customer engagement platforms to enable brand storytelling. I was involved extensively in strategising and/or managing digital marketing mandates for brands like Dettol, Burger King, Mentos and Starbucks, to name a few.

I helped set up a digital team from scratch and was in charge of all digital operations including performance marketing and social media marketing. Key responsibilities included: • Using consumer understanding and research to arrive at a sound strategic digital path for clients, aligned with their business objectives• Developing and optimizing customer awareness, engagement and conversion campaigns capable of measurable KPI’s• Managing and guiding the digital team to deliver timely and effective solutions to clients• Defining and setting up organizational processes and ensuring healthy and smooth working process at all times• Working with marketing team stakeholders, strategists, and agency partners to operationalize and optimize campaign digital media placements• Drive insight generation, set up and management of campaigns across various channels and ad networks• Setting up annual business targets and working on new business leads, from pitch to conversionBrands:Jakarta Intercultural School (JIS) Pertamina - Bright GasSimba - Choco ChipsSimba - Cereal Bar

As 'Brand Partner' of Integrated Communications, i monitored brand communication and performance for both Mainline and Digital campaigns. Key responsibilities included: • Business Development – Identifying opportunities for new business and working on pitch strategies to present to prospective Clients.• Client Relationship - Developing and harnessing fulfilling and trusting relationships with Clients.• Category Review and Analysis – Preparing in-depth analysis of the Consumer, Competition Brands and the Category Overview, including Digital Trend Reports. • Brand Strategy – Using consumer understanding and research to arrive at a sound strategic path for the Brand and all its Communication Campaigns.• Digital Campaigns - Monitoring digital media plan and optimizing ad campaigns for maximum visibility in the allocated budgets. • Brand KPIs – Setting up and adhering to Brand KPI’s, with regular measurement and analysis, for both Mainline and Digital media. • Work Process – Preparing and adhering to work flow arrangements with Clients as well as within the Agency, to ensure healthy and smooth working process at all times. • Financial Reporting – Preparing quarterly and yearly income forecasts and adhering to the specified targets agreed upon, with the President Director of Agency.Brands:PZ Cussons – Cussons Baby, Cussons Kids (www.cussonsbaby.co.id)PZ Cussons - Imperial Leather (www.imperialleather.co.id)PZ Cussons - Original Source (www.originalsource.co.id)

The Other Guys is a self funded advertising and social media agency in Pune, having an overall client base of 20+ from various categories of businesses. Leaving an advertising job behind and starting my own venture was exciting as well as challenging. My role as an entrepreneur was very versatile, encompassing work from disciplines like human resource, creative, administration, accounts, etc. Some of the milestones that i would consider as our key achievements have been listed below:• Co-creating and managing Social Media Day #SMDayPune in May 2014 which saw over 100 attendees and was covered in all major publications offline as well as online. • Written several articles on “social media” that were published for leading daily – Pune Mirror by Times of India.

Immensely passionate about Advertising, I joined here as a Management Trainee with little practical knowledge and rose as a seasoned Account Supervisor with consecutive promotions every year. The work demanded self motivation and high involvement in the respective brands and the categories. Over the years, my role gradually evolved from operating the accounts to driving them.Brands:Cadbury India Ltd. – Cadbury ÉclairsShoppers Stop Ltd. – Shoppers Stop, HomeStop, Mothercare, Arcelia.Bajaj Electricals Ltd. – Morphy RichardsNetwork 18 – Moneycontrol.com

The key role I played here included product research and development, on web portals and e-mail services. The work required phenomenal commitment level and team work. Working with the counterparts and spontaneous problem solving skills was necessary.

Started as a casual summer job and turned out to be a valuable experience where I learned the art of selling ideas and services. I went on to bag the title of “Quality King” for 100% Quality score on 5 occasions and achieved Highest Sales by any employee, for the month of June 2005.