At Games24x7, I lead the Product team of RummyCircle, India's biggest real-money gaming platform. During my tenure, revenue increased by more than 3x and I attribute this growth to our player-oriented culture. Our systematic focus to test new features, analyse player feedback, and optimise in response led to massive improvement in conversion & monetisation. Following are a few notable examples:1. Optimisation of the default choice (during game table selection) simplified the decision making process and nudged players towards appropriate table leading to 20% improvement in D14 ARPU.2. Introduced hourly/daily/weekly leaderboard with aspirational rewards. This influenced players to maximise their game plays to improve their leaderboard ranking; increased game session productivity by 16%.3. Created a mission / challenge framework to improve in gameplay duration. Missions such as "Win 5 games to get guaranteed 10/-" led to 27% improvement in gameplay duration.Built a strong team of product managers that- discover player's need and desire by both qualitative and quantitative research. Institutionalised the practice of getting continuous customer feedback leading to 3x increase in ideas at evaluation stage.- rapidly improve and refine the product by breaking down the requirements to identify the core essentials; focussing on these core essentials via experiment/features led to 30% improvement in throughput

LiveOps portalConceptualised and created a LiveOps portal that enables RummyCircle to constantly optimise, adjust and update player experience to improve retention and monetisation. Within minutes, we can launch such campaigns that increase the number/length of player sessions or get lapsed players to return etc. Few notable examples:- During cricket events such as IPL, we used to see a dip in Rummy gameplay. To counter this, launched nested missions that progressively rewarded players for their game play engagement. We delivered instant gratification to players via real-time triggers and were able to neutralise the seasonal impact.- For RummyCircle, acquisition cost is one of the the biggest outlay. LiveOps portal enabled us to send custom player-event to any Ad network leading to real-time ad campaign optimisation resulting in improvement in ROAS (Return on Ad Spend) by 23%New Product LaunchHorse racing is a game where winning depends substantially on skill. Partnered with international horse racing broadcasters to bring in horse races from across the world to India under one product.- Ensured new line of business is legally compliant across all the involved geographies such as UK, French, Australian, US and India- Built financial projections and negotiated pricing / revenue sharing agreement with all the involved parties.- Responsible for the execution of full product lifecycle development: Wireframing, prototyping, validation, PRD development, closely collaborating with SHs to transform vision of the product into reality- Defined org. structure, carved out a new team, assigned responsibilities and defined escalation matrix for this new line of business

1. We all have natural tendency to maximise the incentives that we get; introduced a new bonus type that was ephermal in nature and was offered in limited quantity. Led to improvement in Avg Deposit Amount/Player, Deposit Frequency and ARPU.2. Launched multi-table gameplay so that advanced players who are capable of far higher "Action per Minute" can remain zoned-in. KPIs impacted: ARPU, Revenue/Minute, D60+ Retention.3. Integrated Paytm into the payments system leading to reduced friction and faster deposits. KPIs impacted: Conversions, Deposit Frequency.4. Optimized player deposit limits within the bounds of responsible gameplay leading to improved monetization. KPIs impacted: ARPU, Avg. Deposit amount/player.

Qscript SaaS offering enables Research companies to securely collect data using various online and offline mediums such as web, tablets/mobile/pen and paper. Using Qscript, companies can also analyze data in real time, as it comes in from the field.• Created and presented strategic and financial business plans to investors; successfully received in-principle commitment from four angel investors for 25 Lakhs seed investment• Developed and promoted trial version of product leading to improved sales cycle; successfully launched pilots with clients in three different geographies• Translated lean product development philosophies into implementable tools; resulting in building an enterprise class smartphone app for data collection and a robust backend for aggregating and analyzing results• Performed competitor analysis to create value-based tiered pricing structure for different service offerings• Responsible for recruiting, mentoring and managing the team of software developers

• Perform a comparative analysis of different eCommerce platforms based on parameters such as time-to-market, reliability, ease of maintenance etc• Benchmarked various IaaS/PaaS players (such as AWS, Azure, Heroku) on cost, SLA, ease of migration etc• Defined business model and created product roadmap for a mobile application targeted at food and retail industry• Negotiated with freelancers and s/w development companies on cost, SLA for developing mobile application• Developed proof of concept application using latest web technologies such as laravel, NginX, Varnish

• Defined product strategy and developed road-map based on market and competitor analysis; resulting platform generated first year revenue of $2.3 million• Launch three product extensions after identifying gap based on market research; contributing additional revenue of $0.76 million/year• Led multiple functional groups including marketing, sales, technology and support to enhance product’s core capabilities. Increased year on year product sales by 25%• Shortened product release cycle from 24 to 10 weeks by adopting Agile methodology resulting in 16% cost reduction; awarded Gallup Star award two years in a row• Led a company-wide initiative to bench mark spending on all technological tools. Recommended new process development and systems integration based on strategic priorities and critical operations of each practice resulting in significant cost reductions

Fortune 50 Financial Services client• Conducted cost-benefit analysis of transitioning application ownership from central ‘shared services’ to a decentralized model. Recommendations adopted and led to reduction in Total Cost of Ownership by 36%• Spearheaded implementation of automated fraud detection process enabling compliance audits at lower cost and reduced revenue leakageLeading Insurance Industry player• Modularized product introduction /plan change process by decomposing product management system to more granular levels minimizing time-to-market by 42%• Established and led a team to identify and implement performance improvement measures for business critical application, enhancing its capability to handle concurrent users by 1900%