Responsibilities:o Acquire new customers through ATL & BTL activationo Increase customer frequency and retention through cross-functional collaboration with Operations, Last-Mile Logistics and Product teamso Utilise Social Media to increase traffic and user engagemento Lead end-to-end, the city funnel metric life-cycleo Identify business needs of various business verticals and be able to establish sustainable relationships with third parties and agencies

Responsibilities:Campaign Management – o Undertaking proper execution of operational projects, indoor and outdoor events, state-wide outreach campaigns, merchandising, vendor management, warehousing and labour management, branding activitiesLogistics – o Regulating employee-oriented services of transport and hospitality for the employee workforceOffice Management – o Overseeing end-to-end functioning of the workspace, ensuring efficient allocation of resources… Show more Responsibilities:Campaign Management – o Undertaking proper execution of operational projects, indoor and outdoor events, state-wide outreach campaigns, merchandising, vendor management, warehousing and labour management, branding activitiesLogistics – o Regulating employee-oriented services of transport and hospitality for the employee workforceOffice Management – o Overseeing end-to-end functioning of the workspace, ensuring efficient allocation of resources, looking after infrastructure and supplies, maintaining staff and security, executing office events and activitieso Partnerships – Undertaking third-party collaborations with established brands to meet I-PAC's pan-India commercial requirementso Building stakeholder relationships to ensure value addition in mutual associationo Conducting extensive market studies and bringing innovations that provide large-scale solutionsMonitoring & Analysis – o Thorough knowledge of Management Information System and data managemento Ensuring optimum utilisation of resources and efficient Task Managemento Specialised skills in data analysis, dashboard creation and report-makingo Adept at usage of business measuring tools and enhancing ROI Show less

Responsibilities:o Detect the political pulse of different demographic, geographic and legislative entities through a series of rigorous primary or secondary research initiativeso Liaise with political stakeholders including party leadership, post holders and workers to provide support, execute central campaigns and develop networks on groundo Plan, conceptualize, strategize and execute high impact end-to-end on-ground campaigns; Draft detailed work plans to handhold implementation… Show more Responsibilities:o Detect the political pulse of different demographic, geographic and legislative entities through a series of rigorous primary or secondary research initiativeso Liaise with political stakeholders including party leadership, post holders and workers to provide support, execute central campaigns and develop networks on groundo Plan, conceptualize, strategize and execute high impact end-to-end on-ground campaigns; Draft detailed work plans to handhold implementation in coordination with internal and external stakeholderso Co-ordinate with various internal teams of I-PAC including digital media, data analytics, strategic research and operations to achieve campaign aims Show less

o Conceptualised and Executed New Jeep Compass 2021 launcho Conceptualised and Executed Kedia Wedding in Asansol, West Bengalo Conceptualised and Executed Community Jeep Trail Lonavala 2020o Conceptualised and Executed The Legendary Jeep Trails Rajasthan 2019o Conceptualised and Executed the first ever Camp Jeep 2020 in India – an off road test drive experience in 5 cities Hyderabad, Chennai, Bangalore, Kochi and Madurai for Jeep’s potential customerso Conceptualised and… Show more o Conceptualised and Executed New Jeep Compass 2021 launcho Conceptualised and Executed Kedia Wedding in Asansol, West Bengalo Conceptualised and Executed Community Jeep Trail Lonavala 2020o Conceptualised and Executed The Legendary Jeep Trails Rajasthan 2019o Conceptualised and Executed the first ever Camp Jeep 2020 in India – an off road test drive experience in 5 cities Hyderabad, Chennai, Bangalore, Kochi and Madurai for Jeep’s potential customerso Conceptualised and Executed Jeep Display Stall at Taj Lands End, Mumbai Show less

Corporate Events: o Conceptualised and Executed Union Bank 101 Foundation Dayo Conceptualised and Executed HDFC Ergo 17th Foundation Dayo Conceptualised and Executed Simfluence’19 for Simpolo Tileso Conceptualised and Executed WNS Bravo Submit 2019Activations: o Conceptualised and Executed activity at 142 branches of HDFC Ergo on occasion of 17th Foundation Day o Conceptualised and Executed floating Pookalam for Nerolac at Champion Boat League Kerala… Show more Corporate Events: o Conceptualised and Executed Union Bank 101 Foundation Dayo Conceptualised and Executed HDFC Ergo 17th Foundation Dayo Conceptualised and Executed Simfluence’19 for Simpolo Tileso Conceptualised and Executed WNS Bravo Submit 2019Activations: o Conceptualised and Executed activity at 142 branches of HDFC Ergo on occasion of 17th Foundation Day o Conceptualised and Executed floating Pookalam for Nerolac at Champion Boat League Kerala 2019o Conceptualised and Executed school activation of Nerolac for Champion Boat League Kerala 2019Live Events: o Conceptualised and Executed Divine Kohinoor Concert Mumbaio Successfully worked as an Art Director for Prithvi Festival 2019 Promo Shoot Show less

HIGHLIGHTS:o Conceptualized and Planned “Smaaash Junior Cricket League 2019” pan India o Conceptualized, Managed and worked on Marketing Plan Smaaash activity at GVK T1 and T2 airport Mumbai for GVK passenger day, resulted in brand awareness and increase in the footfall pan India o Conceptualized, Managed and worked on Marketing Plan Smaaash gaming zone at Navi Mumbai Shopping Carnival, resulted in brand awareness and 60% increase in the footfall pan India o Conceptualized… Show more HIGHLIGHTS:o Conceptualized and Planned “Smaaash Junior Cricket League 2019” pan India o Conceptualized, Managed and worked on Marketing Plan Smaaash activity at GVK T1 and T2 airport Mumbai for GVK passenger day, resulted in brand awareness and increase in the footfall pan India o Conceptualized, Managed and worked on Marketing Plan Smaaash gaming zone at Navi Mumbai Shopping Carnival, resulted in brand awareness and 60% increase in the footfall pan India o Conceptualized, Planned and Managed Smaaash Rcity Summer Festival 2019 for a month, resulted in brand awareness and 80% increase in footfall at the centreo Conceptualized and Managed "Smaaash PUBG Tournament Season 1" Show less

Highlights: Jeep:o Conceptualised and introduced a new property for Jeep – Thank Jeep Its Thursdayo Conceptualised and Executed Jeep Trails Goa'18, Punjab'18, Ladakh'18, Rajasthan'19 and Lonavala'20o Conceptualised and Executed Camp Jeep Season 1 and 2 – off road test drive experience in cities Delhi, Mumbai, Ahmedabad, Coimbatore, Cochin, Hyderabad, Bangalore and Puneo Successfully executed Media Price Launch of Jeep CompassZee:o Conceptualised and Executed Zee… Show more Highlights: Jeep:o Conceptualised and introduced a new property for Jeep – Thank Jeep Its Thursdayo Conceptualised and Executed Jeep Trails Goa'18, Punjab'18, Ladakh'18, Rajasthan'19 and Lonavala'20o Conceptualised and Executed Camp Jeep Season 1 and 2 – off road test drive experience in cities Delhi, Mumbai, Ahmedabad, Coimbatore, Cochin, Hyderabad, Bangalore and Puneo Successfully executed Media Price Launch of Jeep CompassZee:o Conceptualised and Executed Zee 25 Years Grand Party attended by the Hon'able Chief Minister of Maharashtra, Devendra Fadnavis and Bollywood celebutante like Mr Amitabh Bachchan, Shahrukh Khan, Deepika Padukone and many moreo Conceptualised and Executed Media launch of ZEE's new identity "ZEE 25" at ZEE 25 Years Celebrations'17o Conceptualised and Executed ZEE 25 Years Celebrations Global Symposium'17o Conceptualised and Executed Essel Group 90 Years Anniversary Celebration attended by the Hon'able PM Shri Narendra Modi and Hon'able President Pranab MukherjeeCorporate Events:o Conceptualised and Executed Condé Nast Traveller – Top Restaurant Awards 2018o Conceptualised and Executed Amazon Great Indian Jam for the Amazon Great Indian Saleso Conceptualised and Executed WNS Bravo Submit 2016 and 2017o Conceptualised and Executed launch of Minerva tower of Lokhandwala infrastructure groupo Conceptualised and Executed Pantaloons EKO 2017 an employee motivational event of Pantaloonso Conceptualised and Executed Bajaj Electricals sponsorship elements for Sunburn'10o Conceptualised and Executed Vodafone Commercial Offset – Aamby Valley and Vodafone office Look Upo Conceptualised and Executed DBS bank sponsorship elements for IPL 2016o Executed DBS bank India launchSocial Events:o Successfully executed the Sudha Reddy – Rolls Royce Launch as a junior art director and looked into the fabrication aspect from the very inception of the set-up to the final execution of the mega glamorous stage Show less

o Conducted a benchmarking study of customer engagement and loyalty initiatives (both online and offline) of brands such as Vodafone, Coca Cola and Asian Paints and devised innovative strategies to increase Tata Power’s customer engagement and be recognized for the same.o Helped ‘Club Enerji’ (A Tata Power property) engage with its relatively new stakeholders through new branded digital initiatives. Also helped it define effective performance-monitoring and measuring metrics for… Show more o Conducted a benchmarking study of customer engagement and loyalty initiatives (both online and offline) of brands such as Vodafone, Coca Cola and Asian Paints and devised innovative strategies to increase Tata Power’s customer engagement and be recognized for the same.o Helped ‘Club Enerji’ (A Tata Power property) engage with its relatively new stakeholders through new branded digital initiatives. Also helped it define effective performance-monitoring and measuring metrics for these initiatives.o Prepared a Media Plan for the ‘increasing awareness of Tata Power through comic books’ initiative of ’Club Enerji’, for the print medium.o Prepared the creative brief and collaborated with the agency on the creative concept and deliverable for “The Act for Mahseer”, a CSR initiative of Tata Power.o Choreographed and executed a Flash Mob as part of the ‘World Environment Day’ celebrations at Tata Power. Show less