About UNOX===========Founded in Padua, Italy in 1990, with a consolidated revenue of 280 million euros in 2022 and constantly growing, UNOX S.p.A. designs, produces and sells high-performance professional ovens for the food service, retail, pastry, and bakery sectors. UNOX creates intelligent technology and applies it to professional cooking processes to support people and businesses who face the challenge of building their everyday success. Over the years the company, whose production plants and headquarters are based in Cadoneghe (Padua), has become the world’s leading manufacturer of professional ovens for the number of sold units and ENERGY STAR-certified ovens. It is active with its own offices and commercial branches in 44 nations and its products are distributed in more than 110 countries. The UNOX team consists of more than 1,100 people, more than 40% of whom are based outside Italy. More than 100 professionals – physicists, mechanical, chemical, and aerospace engineers – are engaged in research and development with the aim of developing intelligent technology suitable for more efficient, repeatable and sustainable cooking processes. More than 300 professionals are involved in customer service to ensure the same experience for every customer, wherever they operate in the world. UNOX Corporate Chefs support and advise customers on the use of the oven while UNOX consultants help them optimise their cooking processes, and technicians ensure impeccable and punctual on-site assistance.

Marketing strategy and communication planning for the India region.Branding, Events(both online and offline), PR, Social Media, Internal & External Communication.About RATIONAL===========RATIONAL is a German brand and is the world market & technology leader in the field of cooking appliances for commercial kitchens. The company designs, develops and manufactures commercial cooking devices that offer unmatched customer benefit.Since 1976, the company has provided a new dynamic for professional kitchens with regard to production processes, quality and simplicity with its combi-steamers. The market-leading SelfCookingCenter® has continued to impress more and more users with its cooking intelligence. Continuing its commitment to innovation, RATIONAL is leading the development and adoption of networked commercial kitchen solutions, which are now available to customers via the cloud-based “ConnectedCooking” platform. This platform enables remote access to the appliances, automatically logs HACCP data, performs software updates and provides a way to share recipes and cooking instructions across devices in multiple locations.With over 10,00,000 RATIONAL units in the market, our cooking systems have become a standard in professional kitchens all over the world.

*Part of the Asia Leadership team.*Responsible for strategizing and analyzing marketing activities, as well as leading the marketing teams in countries like- China, Japan, South Korea, India, ASEAN, Australia, and New Zealand.

• Formulating marketing strategies for the company in line with its strategic objectives• Handling complete Brand Identity, marketing and communication for International markets – UAE, France, Estonia, Canada, Israel and Malaysia etc.• Coordinating with international partners/customers to understand their market requirements and creating customized marketing campaigns, promotions, BTL activations, collaterals, presentations, press releases, catalogues, etc.• Working with International Vendors/agencies in Canada, China, Spain etc. to develop and source product marketing/demonstration tools• Digital marketing management including website and online media (SEO, SEM, Display, videos, e-mailers, social media).• Managing and promoting brand/company’s visibility on internet as well as through offline platforms like International trade shows and seminars. Pursuing with award forums for submitting entries.• Acting as the day-to-day contact with Advertising Agencies and Digital Agencies.

♦Coordinating with digital agencies to roll out various digital projects for new products/plans and programmes♦Strategizing and Executing Social Media marketing strategies♦Managing company's corporate(www.maxlifeinsurance.com) and other websites(www.igenius.org)♦Monitoring Search Engine Optimization of Company’s Websites to capture natural search traffic.and much more...

KEY AREAS OF PERFORMANCEDigital Marketing♦ Co-coordinating with agencies for the creation of Banner ads and social ads for various digital marketing activations. ♦ Working closely with Digital Agencies to deliver new projects. (Recent ones include: launch of 3G service, iPhone4 & 3GS, Facebook Voice Updates, Zindagi Na Milegi Dobara’s trailer (exclusive rights) and many others). ♦ Monitoring Search Engine Optimization of Company’s Website to capture natural search traffic. Includes Meta Tags, Description and Page title etc.♦ Creating case studies/reports for current/past activations.Social Media (SMO)♦ Working closely with Social Media Agencies for SMO activities on Facebook and Twitter.♦ Monitoring the innovations and trend in consumer interaction on various social media channels like Facebook, Twitter etc.♦ Devising strategies to keep the engagement for the brand ongoing on social media by ways of contests, events, applications etc.♦ Doing forward planning for Social Media activitiesCompany’s brand website (www.aircel.com), Online Payment & Recharge section♦ Getting the website content updated related to new services, handsets, new store locations, promotions and events etc.♦ Monitoring the website on a regular basis for the identification of bugs and other technical issues.♦ Doing the development /enhancement of UI for WAP and website as per brand guidelines.Tracking Performance and Intelligent Analysis♦ Performance tracking of SEO, SMO etc. on a regular basis.♦ Doing data analytics of all digital activations and presenting it in an easy to understand manner for deriving meaningful learning.♦ Tracking the customer response on various activations on Social Media Budget Control and Marketing Innovation ♦ Exploring new cost effective opportunities in Digital Marketing.♦ Creating Business cases for various Digital Marketing activations.♦ Ensuring optimum utilization of funds and resources for digital and social media activations.

KEY AREAS OF PERFORMANCEOnline Marketing (SEO & SEM)♦ Manage the SEO part that includes listing on Internet directories, back linking etc.♦ Create/change the web page titles as per the performance of the keywords.♦ Keep a track of the performance of the website through Google Analytics and Adwords account.♦ Write the content for the SEM ads.Social Media Marketing♦ Create and manage the Fan Pages on Facebook as well Twitter accounts to promote DM and build a critical community through Social Media Marketing.Content Development♦ Write the Internet Tips, being published in Hindi Hindustan Newspaper everyday. ♦ Update the content of the automated mailers.♦ Create the content for website (Update the help section, general content etc)♦ Get the movies’ database prepared and uploaded for Movies.desimartini.com.Website Development and Management♦ Create the wire frames and documentation for the upcoming sections.♦ Keep a track of all the bugs on the website and getting them resolved.♦ Moderate the content on DesiMartini.com such as photos, blogs, discussions, polls, comments, Movie reviews and others.♦ Complete management of admin and support email accounts for providing solutions to users regarding their queries and problems.Events♦ Manage the Participation of DM in the HT City’s events such as Youth Nexus etc.♦ Managed ‘Become a Movie Jockey Contest’ and got 50 Movie Jockeys onboard after screening for writing movie reviews for the newly launched section movies.desimartini.comTie-up with Ganeshaspeaks.com♦ Negotiated and signed strategic tie-up with a leading horoscope website www.ganeshaspeaks.com to power the horoscope widget on the landing page.

KEY AREAS OF PERFORMANCEOnline Marketing♦ Assist in implementing, evaluating and improving the online plan (Includes SEM, emailers as well as affiliate marketing)♦ Understanding SEO and creating learning note related to the same for circulation within teamProduct Website♦ Assist in overall site re-design including homepage, recruiter landing page as well as Salary Tool. ♦ Researching UI designs as well as benchmarking against Indian and international sites. ♦ Assist in the product development and management of Resume Services. Competitive Update♦ Keep a track of the online as well as offline communication for all Indian sites (Naukri, Monster, Timesjobs, Jobstreet, Clickjobs, etc) as well as International sites (Jobfox, Careerbuilder, Monster US, Yahoo Hot Jobs, Linkedin, etc).♦ Record new and innovative product features and functionalities. Event Planning and Coordination♦ Assist, plan and execute all events (corporate as well as candidate-focused). ♦ Instrumental in organizing Shine Placement Fairs.

♦ Responsible for content development for the websites of IndiaMart.com’s clients.♦ Updating the information on their websites♦ Ensuring that the content of the websites is as per B2B connotation