With over 14 years of experience in elevating brand recognition and reputation for organizations across diverse industries such as IT, telecommunications, automotive, and healthcare, my expertise lies in leading integrated communication programs that utilize a wide range of tools and strategies.Throughout my career, I have played a pivotal role in developing comprehensive brand building and communication strategies, which have also been instrumental in putting renowned brands on the map and shaping their reputation as known today. I excel in planning external communications, streamlining internal communications, devising social media strategies, implementing digital initiatives, and integrating various departments to empower product categories. My specialization lies in seamlessly integrating all the pieces to develop a cohesive communications ecosystem that utilizes a wide range of tools and channels, bolstering campaigns and narratives for maximum impact. I have a particular focus on project management, narrative formation, media management, research-oriented campaigns, and crisis communications. I have effectively managed budgets across PR, social, digital, influencer, and CSR functions.I have worked in marketing and corporate affairs teams at renowned companies in the ICT sector. I have held key positions in organizations such as Huawei Technologies India, Games24x7, GSMA, and Agilent Technologies. Additionally, I have played a pivotal role as a PR Partner, leading strategic initiatives for industry leaders such as Ericsson, DellEMC, HCL Technologies, Amazon India, Samsung India, GlobalLogic, and Canon India. Through my extensive experience in both corporate and agency environments, I have demonstrated exceptional leadership skills while forming and collaborating with teams for successful campaigns.Currently, I am serving as a Senior Manager at Games24x7, a leading player in the online gaming industry. In this role, I am responsible for spearheading the company's external communications efforts. Given the industry's evolving policy landscape, I have been involved in shaping the company’s as well as the industry’s perspective on a policy front while driving campaigns leveraging brand and product offerings. Additionally, I have developed extensive outreach plans to showcase Games24x7 as a technology-focused company.I hold an English Honors degree from Delhi University and have completed an Executive MBA program from IMT Ghaziabad, India.
Listed skills include Strategy, Media Relations, Public Relations, Strategic Communications, and 11 others.