Helping businesses carve out a unique identity and space for themselves. HIGHLIGHTS+Led brand and communication strategy for LenDenClub, a P2P finance startup. Achieved 10X brand growth. 59% increase in investment amount and 55% increase in investor count +Led the creative strategy and advertising roadmap for JK cement festival campaign. Achieved best in class recall and consideration lift, featured in google ads case study. +Winner: Best campaign in Real Estate and Construction ET Brand Equity Kaleido Awards 2023+Winner: Best use of content- ET Brand Equity Kaleido Awards 2023+Winner Best Festive Marketing Campaign – ET DigiPlus 2023+Led Brand and Communication strategy for BECO Products Limited. +Lead communication strategist for TrooGood Millet Products.

Deciphering business challenges through the lens of human needs and developing end-to-end marketing and communication solutions.HIGHLIGHTS+Lead Contributor to “Culture Muscle India Finance – 2019”, a quantitative study mapping brand and their strengths on cultural drivers+Author, “Big Bang Of Do”. WT white paper on how to navigate the challenges of COVID – 19 lockdown. +Lead Designer and Facilitator of Positioning Workshop for Senior Management of Raymond Grooming +Author, JWT Mumbai Planning – Principles of Branding in India +Communication Pitches Won – Park Avenue apparels and grooming, Kaya Skin Clinic, Reliance Petroleum, IOCL, Bank of Baroda, Sony Yay, Morphy Richards, FedEx, Trums. +Brands worked on - Kellogg’s Chocos, Listerine, Benadryl, Coldarin, Mumbai Airport, PN Gadgil Jewellers, Park Avenue Apparels and Grooming, Kaya Skin Clinic, Morphy Richards, Bank of Baroda, Reliance Petroleum, Emirates Airlines, Godrej Security Services, Leena Hotels.

As a part of two member team, responsible for strategic marketing and communications input for all brands being handled out of Delhi Office. The Job entails end to end analysis of the market and consumer to identify opportunities and gaps and marry them with cultural and human insights to come up with strategic communication platforms which will help the brand to grow. HIGHLIGHTS+New business wins – Carzonrent, Myles, DLF GardenCity, Hamdard. +Brands Worked on: Dabur Real Activ Fruit Juices, Dabur Honitus Cough Remedy, Dabur Hommade Cooking Pastes, Fem Skin Care Range, Lotus Herbals (Skincare and Make up portfolio) , DLF Ltd., Dabur Vatika Hair Oil, McCain Foods, EasyCabs Radio Cabs Service, Myles Self Drive Car Rentals, Carzonrent Luxury Car Hire and New Business Pitches

LaPlant was a young tea company dealing with premium teas. I was engaged by them to build their herbal teas (tisane) portfolio. My responsibilities included +Product Management: Streamlining the supply chain, product development, coming up with a packaging design, deciding on the pricing strategy, SKU sizes, writing the product literature+Retail Management: Identifying and negotiating with niche organic and natural stores to keep the product

The Tea Collective was a village enterprise based on the principles of social entrepreneurship. Nestled in the Gharwal mountains in Uttarakhand ,the business aimed to leverage the organic farming heritage of the region, providing small scale and marginal farmers with supplementary income and providing livelihood opportunities in the villages itself. HIGHLIGHTS+Working with village youth to mobilise small scale farmers, sourcing produce and co-ordinate processing. +Undertook all branding and marketing activities related with a brand launch - from coming upwith its identity to packaging design, publicity and consumer engagement.

I interned at SOS organics to learn about how to run an enterprise and conduct business in an environment where everything is stacked against you doing so, where basic amenities like electricity and internet which we take for granted are a luxury.I got a chance to work on every aspect of managing and running a rural enterprise from supply chain management to marketing to design. The main thing I learned from my stint was patience and perseverance. Some of the things I accomplished there wereHIGHLIGHTS+Revamped the packaging design for products+Streamlined the apricot oil processing unit of the enterprise to improve efficiency and quality+Worked on the SOS Organics partnership charter imbibing it with the tenets of benevolent entrepreneurship and sustainable living.+Completed a Diwali gift order for 45000 packages in a span of two weeks, from designing the packaging to delivery of product.

I led the communications and fundraising function for the only Indian humanitarian response non profit. Entrusted with changing the public face of the organisation and increase public engagement, we organised the biggest public event in the history of the organisation, a two day music festival and photo exhibition. We launched a massive campaign on social networks like Facebook and Flicker to solicit photographs for the exhibition from around the word and ended up with more than 2000 professional photographs to choose from completely free of cost.I also spearheaded the first public funding appeal in the history of the organisation after the flash floods in Leh in 2010 resulting in generating more than Rs.100 for every rupee spend. I also led an online campaign for the organisation resulting in us being named Indian of the Year by CNN- IBN, one of the biggest media houses in the country.My biggest achievement at SEEDS was the high ROI I was able to generate for the organisationMy day to day responsibilities in the role were:- Online + Offline Marketing.- Social Media Marketing across multiple Social Media platforms. - Managing multiple agency relationships for Media, digital and PR

As a strategic planner it was my responsibility to give long term direction to communication and consumer engagement strategy of the brands. During my stint at Mudra, I was involved in launching food brands, re-launching a national retail chain, setting the communication agenda for first post independence new hill station, coming up with communications strategies for the biggest retail conglomerate, landing one of the biggest new business wins for the agency. I was also a member of knowledge management and trend watching cell of Mudra group.Brands Worked on: Big Bazaar, Food Bazaar, E-Zone, Future Money, Godrej Agrovet business’ Real Good Chicken, Godrej Yummiez and Godrej Nature's Basket, Godrej Consumer Products brands like Godrej Shaving Cream, Godrej Snuggys, HPCL brands like HP Milcy Turbo and Turbojet Diesel, Hindustan Construction Company (HCC), LavasaHighlights: +Was part of the team which won the Fashion@Big Bazaar business. Helped Mudra retain the HPCL business and add new brands to the existing portfolio.+Handled the relaunch of Godrej Nature's basket retail chain. Successfully re-positioned Nature's Basket from a neighbourhood fresh food store to an Authentic Premium World Food Chain in India.