•Working with account teams, media planners, and strategists to articulate the visual/verbal expression of brand building ideas to foster media coverage, buzz and brand engagement•Mentoring and leading a team of writers & designers to develop conceptually sound campaigns aligned to clients’ marketing objectives•Leading the creative mandate for new business•Collaborating with clients to develop marketing strategies with key focus on media, strategy, and communication•Leading collaboration with external agencies across production, influencer management, and digital asset creation •Collaborating with internal PR teams to develop creative-led media outreach ideas across platforms

•Managed the creative mandate for clients in collaboration with the art, account management, and strategy teams•Developed creative communication aligned to the marketing objectives•Ensured consistency of craft in writing across deliverables and built on it with new learning and applications•Managed customer digital marketing strategies to meet client goals and objectives

• Assisted the department with all creative and communication requirements on the copy and concept development front• Developed communication campaigns for the internal HCL business and enabled teams aligned to the marketing briefs• Ensured HCL Brand essence, guidelines, and quality standards in craft across all communication• Delivered concepts and copy for Digital and BTL campaigns

• Administered the entire gamut of writing, reviewing and editing copy along with guidance and oversight of the production• Executed creative campaigns aligned with brand image and message• Developed unique content for a diverse set of clients across diversified sectors focusing on marketing and advertising objectives

• Responsible for writing clear, and precise copies to attract the target audience along with proof-reading and editing the same• Collaborated with Creative and Servicing teams on all projects and pitches for successful delivery• Maintained up-to-date knowledge of communication and client-related industry trends