•Restructured segmentation and standardized marketing KPIs, while aiding with new product development.•Accelerated promotion within five months, overseeing a group of 18 partners in India.•Negotiated and maintained affiliations with critical partners, leading in a 20% surge in affiliate revenue.•Conceptualized data analytics to generate reports and dashboards, providing insights on performance trends•Implemented a data-driven incentive program, increasing affiliate engagement by approximately 70%

•Cultivated and maintained strong relationships with key decision-makers and stakeholders, resulting in a high rate of repeat business and enhanced client satisfaction.•Generated leads through strategic referrals and prospecting efforts, advocating for new products and services to secure new clientele and expand market reach.•Managed direct sales contacts and maintained databases, ensuring accurate and up-to-date information for effective sales outreach and follow-up.•Conducted cold calls to over 700 new business owners, demonstrating resilience and perseverance in reaching out to potential clients.

•Assisted in the preparation of comprehensive research reports on companies for distribution to institutional clients, contributing to informed investment strategies.•Evaluated companies using various financial ratios and metrics including ROI, turnover ratios, IRR, NPV, and DCF, providing a comprehensive understanding of company performance.•Conducted in-depth analysis of the Indian IT market, identifying emerging trends and assessing market dynamics to inform investment decisions