E-commerce department of a TOP 1 telecommunications company in Kazakhstan by subscribers amount.— Implemented E-commerce module for GA4— Created end-to-end analytics pipeline— Set up ETL process for collecting ad spends from Meta, Google, Yandex-Developed informative dashboards for different teams to follow business metrics

— Led a cross-functional team that executed a $100 000 digital advertising campaign, resulting in a 300% ROI improvement.— Conducted quarterly market research studies, synthesizing findings into actionable insights presented to senior leadership; informed strategic direction.— Utilized Google Data Studio and Google Analytics to create dashboards that monitored KPIs, providing real-time insights that led to data-driven decision-making across the marketing department.— Managed A/B testing for PPC campaigns, optimizing click-through rates and conversion.— Implemented CVO processes to increase purchase rate on a website.— Published a bi-weekly report summarizing market trends and competitor analysis, recognized by senior management for excellence in research and clarity in communication.

Hardware startup that introduced the world's first 360-degree video recording glasses.— Conducted market research to identify potential target audiences, assess their size, and devise a marketing strategy.— Orchestrated the fulfillment process, streamlining order processing and delivery to global customers from Hong Kong.

TOP 10 performance marketing agencies in Russia— Launched PPC ads via Google Adwords and Yandex Direct— Created custom reports, using API of Google Analytics, Google Adwords and Yandex. — Performed CRO on clients landing pages

Launched PPC campaigns via Google AdWords, Yandex Direct, Facebook Ads, VK Ads, MyTargetPerformed web-analyses via Google Analytics and Yandex MetrikaLaunched display ads and programmatic