Empowering businesses, entrepreneurs, organizations, startups, and foundations to achieve their goals through strategic digital marketing solutions.Recognizing the specific challenges faced by these organizations, Saurav founded the company to provide customized, high-impact services that deliver results.As CEO, Saurav drives Omni Media Consulting's strategic vision and ensures the company stays ahead of the ever-changing digital marketing landscape. He is passionate about collaborating with clients, understanding their unique goals, and developing successful campaigns that achieve their objectives.Key activities include:1. Developing comprehensive digital marketing strategies that consistently align with client goals.2. Overseeing the skilled execution of campaigns across SEO, SEM, social media, content marketing, and email marketing.3. Leading a talented team of marketing professionals, fostering a culture of innovation and a focus on delivering results.4. Building strong client relationships based on trust, transparency, and open communication.5. Remaining at the forefront of industry trends and applying new technologies to maximize client success.

Reference Generator is an application co-founded and developed by Saurav that helps users cite references for their academic papers and/or research using numerous reference styles and up to ten information sources.The concept behind this application was that it is challenging for researchers to determine the best approach for citing references when they must do so in various formats that are recognized depending on the institution's location and the place where the research was conducted. This prompted Saurav and his co-founder to work on developing an application that allows users to cite references in widely-used formats online without having to locate the correct set online so that they can devote more time to what truly matters: working on their research papers.

As the client's marketing and data consultant, Saurav's main duties include the following.1. Create campaigns using Campaign Manager 3602. Responsible for applying logic to campaign setup based on how monthly, quarterly, semiannual, and annual reporting structures must be generated. 3. Assisting them in generating actionable insights based on the overall effectiveness of media buying 4. Establishing reporting structures in Google Looker Studio for senior management5. Configuring user behavior monitoring using tools such as Google Tag Manager and Analytics and reporting it in an appropriate manner

Saurav is a part-time Sr. VP of Optimizations and Strategic Marketing Consultant for Christian Digital Network. Among his primary responsibilities are the following:1. Understanding the objectives and operations of the company's clientele in order to strategize their marketing requirements; devising and implementing a marketing strategy in accordance with the objectives and budget.2. Conducting diverse marketing research to identify industry trends and commercial opportunities and determine how they can be utilized most effectively to achieve the overall objectives.3. Utilizing research, data, and analytics to assist clients in driving their marketing efforts.4. Meeting with the company's clients to discuss their business objectives, market knowledge, and market trend identification5. Analyze consumer requirements and develop innovative solutions.6. Contribute to the direction of all online messaging based on the end user in order to increase the effectiveness of advertising campaigns. 7. Teach the team a variety of tools and techniques to empower them and enable them to lead various client-facing initiatives.

Initially engaged as a paid media specialist for a communications agency, Saurav later advanced to the position of manager of digital marketing, where his duties included managing the clientele's complete online presence and assisting them in achieving their main goals. These were his principal responsibilities:1. Create strategies and methods for promoting the clients' entire digital presence2. Deploy effective marketing campaigns and assume responsibility for their execution from conception to completion.3. Develop strategic partnerships with essential industry actors, agencies, and suppliers.4. Prepare and monitor the monthly, quarterly, and annual marketing budgets and suggest the allocation of funds judiciously.5. Monitor all marketing and sales information and produce comprehensive written reports and presentations for top-level management.6. Analyze consumer behavior and modify advertising campaigns accordingly.7. Lead a team of digital marketing executives and provide intensive training on a variety of emergent tools and technologies.8. Upskilling the digital team at multiple phases to expand the company's presence globally. 9. Assist the organization in generating more actionable insights by deploying numerous reporting structure techniques10. Conduct active social listening for clients on an as-needed basis in order to monitor online conversations and provide strategic insights to the communications team in order for it to deliver the appropriate messaging at the appropriate moment.11. Support the development team in a number of website development initiatives.12. Direct all email marketing initiatives for the team.13. Develop, implement, and plan project management and business development requirements.14. Advise the clients on their current strategies and assist them in achieving success through the application of diverse strategic and marketing initiatives.

Saurav worked as a freelancer with multiple clients across the globe to help them achieve their business goals through various advertisement platforms. With a 100% client satisfaction rate, he has catered to more than 1,000 clients independently and constantly worked on setting up benchmarks on the KPIs.

Saurav was hired as a digital marketing manager for a travel agency, where his role was to oversee the entire digital presence of the company and was responsible for generating maximum leads. His primary responsibilities were:1. Establish marketing goals based on past performance and market forecasts2. Develop strategies and tactics to get the word out about our company and drive qualified traffic to our website3. Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies4. Deploy successful marketing campaigns and own their implementation from ideation to execution5. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, and performance analysis6. Create, approve, and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects7. Build strategic relationships and partner with key industry players, agencies, and vendors8. Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis and allocate funds wisely9. Oversee and approve marketing material, from website banners to hard-copy brochures and case studies10. Measure and report on the performance of marketing campaigns, gain insight, and assess against goals11. Track all marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives12. Analyze consumer behavior and adjust email and advertising campaigns accordingly

With the assistance of two other founding members, Saurav created an Android application with the sole objective of promoting sustainable economic development. The application's primary USP was that a company's entire CRM could be hosted on a mobile application, with integration with other ERP software intended for future enhancements. This application was not only useful for businesses but also for average consumers, as it functioned as a budget monitoring application that provided insights into a consumer's spending patterns if they used it to receive receipts from stores.The application was initially well received by many business owners and consumers; however, it had to be depreciated due to a lack of capital and resources.

Saurav's primary task was to digitalize the entire workflow by creating tools required by the surveyors working in the field. Some of his primary responsibilities were:1. Modifying software to fix errors, adapt it to improve its performance, and upgrade interfaces.2. Directing system testing and validation procedures.3. Directing software programming and documentation development.4. Consulting with departments on project status and feedback.5. Working with departments on technical issues including software system design and maintenance.6. Analyzing information to recommend and plan the installation of new systems and modifications to an existing system.7. Consulting with field workforce to evaluate software hardware interfaces and develop specifications and performance requirements.8. Designing and developing software systems using scientific analysis and mathematical models to predict and measure outcomes and design consequences.9. Preparing reports on programming project specifications, activities, or status.10. Conferring with project managers to obtain information on limitations or capabilities.

The vendor, Cognizant, employed Saurav, but he worked for Google. Google taught him everything he knows about marketing and its applications in the real world, and he was administering the ad accounts of 15 to 20 clients each quarter. He was intensively trained to operate a variety of marketing tools.a) Google Adsb) Google Analyticsc) Google Tag Managerd) Google Search Console e) Google Optimizef) Google Trendsg) Google AdWords Editor h) Google Data Studioi) Campaign Manager 360His principal key performance indicators were:1. Interpreting account briefs2. Conduct research on clients, their competitors, and the target market3. Producing and presenting original, concise, and credible ideas/messages/scripts to clients and colleagues.4. Communicating with clients and cross-functional teams to discuss advertising needs5. Revising and modifying campaigns based on feedback6. Contribute to the formulation of strategies to establish a long-lasting digital connection with consumers.7. Launch Google Ads advertisements that are optimized to assist the brands in achieving their primary objective 8. Support the SEO efforts (keyword, image optimization, etc.) actively.9. Provide innovative suggestions for content marketing and website updates10. Work with designers to enhance the user experience11. Use a variety of Web analytics tools (Google Analytics, Trends, etc.) to evaluate the efficacy of digital marketing campaigns.12. Gain an understanding of online marketing trends and maintain current strategies.

Formerly employed as a Senior Content Writer, Saurav focused on covering niches within the sports, lifestyle, and technology industries. He mainly focused on the following key performance indicators:1. Conducting thorough research on industry-related topics in order to create unique content.2. Developing content for blogs, articles, product descriptions, social media platforms, and the organization's website.3. Assist the marketing team with the creation of content for advertising campaigns.4. Proofreading content for errors and inconsistencies.5. Revising and streamlining previously written material to make it more accessible.6. Conducting keyword research and employing SEO best practices to increase traffic to the company's website.7. Developing headlines and body copy that captivate the attention of the intended audience.8. Identifying consumers' requirements and recommending new content to fill content gaps in the organization's existing content.