Designing and implementing demand generation initiatives for channel partners that are aligned with MDF specific performance measures, as well as determining campaign effectiveness through sales funnel building for HPi India, SAP India, Elastic Search, VMware, Siemens, Salesforce.com, and Red Hat.Establishing effective an integrated marketing plan to support the delivery of the marketing plan through events, digital lead generation campaigns, brand awareness and nurturing.Coordinating and connecting with content and creative teams to ensure consistency in messaging, branding, information, and look-and-feel across all internal and external communications and marketing assets.Tracking, evaluating, and reporting on all channel programs and campaigns.Managing external supplier’s Media agencies,Publications, Associates, Giveaway suppliers etc.

Responsible for receiving brief from client, develop BTL strategy, coordinate creative development for the project; organize & execute final presentation to the client.Plan & Implement region wide- BTL strategies to support new product & corporate campaigns. Plan & execute several BTL activities in Residential areas, Market places & Corporate offices.Event management from conceptualization to execution identifying tasks to facilitate on time & cost efficient completion of projects. Responsible for gather project execution evidence, report & final billing.

From concept to implementation, spearheaded all planning operations for events with budgets of up to 20 lakhs.Effectively built and maintained relationships with clients, vendors, event/artist management firms, and production service companies.Registration and set-up, Kiosks, client receptions, guestlists, conference accommodations, presentations, and agendas were all managed on-site. Controlled all event expenditures, ensuring high quality while keeping under budget.

Account Management Service- Plan & support in Customer meets/Partner meets/Product launches/ Activations / CSRs for clients-Tata Motors, India Yamaha Motors, Hyundai India and Volkswagen India.Develop tailor made marketing plan for channel partners in North & central India; Analyze the media/OOH brief & creating the proposal based on target market.Develop, plan and control all display items and POP Materials issuance and replenishment Manage and optimize marketing budgets & mix within targets, track usage effectiveness & ROI.

Ensuring smooth operations by creating work schedule for supervisors with complete timeline and minimum production, specification guidelines and quality standards for entire orders.Preparing time and action calendar for management to ensure production processes and order completion in time along with maximum achievement of work efficiency in a work shift.Recognizing order documents, sample and swatches and comments on sample from buyers, and working accordingly.

Production assessment, quality of product and quantity required - lace from crochet to shifli to multi head machines, etc.Man power management & Monitoring production and quality.Daily MIS report to head office.