Saurav Kumar Email & Phone Number

Bengaluru, Karnataka, India

Gurugram, Haryana, India

Bengaluru Area, India

Banglore Area, India

Acted as single point of contact for various teams to provide them with customer and product insights Worked closely with online trade and customer growth team to plan expansion of customer base with effective targeting Devised effective marketing plan for customer overlapping in different subsidiary businesses Keeping a close eye on market share, competitors strategy, marketing methods to keep up with market dynamics Helped business retain 10% high value customers Helped marketing team in preparing yearly trade plan Developed second shop model for customer base which led to +2 pts. increase in conversion rate through email channel Prepared weekly trade reports addressing every trade, marketing, traffic, market share details Automated weekly reports on tableau, saving 50% of team’s time invested in generating reports

Bangalore

Handled day-to-day Search Engine Marketing (SEM) activities on AdWords and Facebook which included campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns Kept daily track of important KPI’s such as CTR, CPC, CPA, impressions Evaluating the effectiveness of marketing programs to further improve quality of target audience Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. Helped one of my clients decrease CPA by 70% with help of better targeting Setting up PPC campaigns on AdWords based on keywords research and systematic ad group structure