Acted as single point of contact for various teams to provide them with customer and product insights Worked closely with online trade and customer growth team to plan expansion of customer base with effective targeting Devised effective marketing plan for customer overlapping in different subsidiary businesses Keeping a close eye on market share, competitors strategy, marketing methods to keep up with market dynamics Helped business retain 10% high value customers Helped marketing team in preparing yearly trade plan Developed second shop model for customer base which led to +2 pts. increase in conversion rate through email channel Prepared weekly trade reports addressing every trade, marketing, traffic, market share details Automated weekly reports on tableau, saving 50% of team’s time invested in generating reports

Handled day-to-day Search Engine Marketing (SEM) activities on AdWords and Facebook which included campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns Kept daily track of important KPI’s such as CTR, CPC, CPA, impressions Evaluating the effectiveness of marketing programs to further improve quality of target audience Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, etc. Helped one of my clients decrease CPA by 70% with help of better targeting Setting up PPC campaigns on AdWords based on keywords research and systematic ad group structure