Founder & CEO of Minds Speak.

Poddar Group (Automobiles & Hospitality) – Chief Operating Officer. Leading a team of Chief General Manager, 3 General Manager, Head of Accounts, Head of Workshop & Head of Human Resource. All vertical Heads with their department strength reporting with top line and bottom line productivity. Profit Centre Head for the entire business vertical.  Functioning as Profit Centre Head for entire vertical for devising Brand Strategies, Sales and Trend Analysis, Forecasting, Competitive Analysis, Selling Initiatives, Pricing & Promotion Development, Brand Development Presentations, Consumer Insight Development, Company Image Marketing, Company Positioning and Marketing Campaigns, Sales, Service, Spares.  Handling directly Brand Management & taking strategic decision for further expansion of the group.  Business budgeting as per organisational pre - requisite. Research product offering & competition to develop product offerings. Oversee production of advertisement copy and graphics to ensure total alignment with brand strategy and maximize the effort of media arrangement. Ensuring sign off on all creative pieces.  Representing company for off-site advertising production location.  Responsible in re furbishing Branding Marketing and Brand Positioning to increase the Product Visibility and improve Book Value Realization. Overseeing entire yard management and refurbishment activities.• Conceptualized various key Strategies developed to build business such as:o Creating plans for Digital & Traditional Marketing, Product Promotion, Product Positioning, Marcom, ATL / BTL / TTL Activities, press releases for the region for quality business penetration

Functioned as Profit Centre Head for entire region for devising Brand Strategies, Sales and Trend Analysis, Forecasting, Competitive Analysis, Selling Initiatives, Pricing & Promotion Development, Brand Development Presentations, Consumer Insight Development, Company Image Marketing, Company Positioning and Marketing CampaignsHandling direct and institutional marketing & sales arrangements vide marketing & branding for the repossessed asset for the region and ensuring the portability to the highest extent w.r.t. contractual loss. Business budgeting as per organisational pre - requisite.Research product offering & competition to develop product offerings.Looking at pricing to optimize initial launch.Oversee production of advertisement copy and graphics to ensure total alignment with brand strategy and maximize the effort of media arrangement.Ensuring sign off on all creative pieces and continuously coordinating with the management. Representing company for off-site advertising production location. Responsible in re furbishing Branding Marketing and Brand Positioning to increase the Product Visibility and improve Book Value Realization. Overseeing entire yard management and refurbishment activities.Conducting auction with respect to the third party live & negotiated and ensuring preeminent value sale for all asset repossessed.Administering complete Yard Management, Repossession Sale Management, Marketing & Sales operations ensuring overall growth and profitability and adherence to policies and procedures. Directing the marketing team for achieving sales targets and providing quality service to the shareholders. Creating plans for Marketing, Product Promotion, Product Positioning, Marcom, ATL / BTL / TTL Ensuring brand presence and enhancing business equity in each operational locationPlanning & executing manpower utilization as per location requirement for marketing and brand promotion

Strategic Consultation, Planning & Execution,Marketing /Branding,Man Management Customer Relationship Management.Brand development, web site traffic growth.Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Product positioning & Re-positioning.Mentoring ATL/BTL/TTL & Media Activity.

•Spearheaded a team of 4 Sr. Territory Manager, 10 Managers, 30 Executives & 60 Retainers in the entire East region which comprises of 11 branches (West Bengal, Orissa, Chhattisgarh, Jharkhand, Bihar and entire North East).•Products handled Against Property, Home Loan, Lease Rental Discounting, Commercial Vehicle, Loan Passenger Car Loan, Loan Against Share, Business Loan & Personal Loan, TW Loan ,Gold Loan & All Liability product including Private Equity•Budgeting and planning for funds as per organisational requirements.•Leading brand marketing and positioning to enhance the brand visibility and market share•Carrying out promotion and marketing of Auto Loans, LAP, Home Loan/ Equity, Business Loan, Personal Loan for East region•Preparing and implementing plans for product launch such as Home Loan/ Equity, Business Loan, Personal Loan, Auto Loan, Commercial Vehicle Loan, TW loan as per the regional market vide marketing and branding activity•Business Loan, Personal Loan, Auto Loan, Commercial Vehicle Loan, TW loan and WM Business with Private Equity cliental•Spearheading the entire gamut of tasks including daily operations for the channels, business promotion & execution for the state of East. Formulating and implementing Marketing and Brand Promotion strategies and local sales promotion activitiesHighlights:•One of the Most Profitability of Region for highest growth and was applauded for the same•Bagged Best Regional Manager - East Award•Holds the distinction of implementing Sigma Five Process and conducted floats, road shows, canopy advertisement, dealer and customer meets across the region•Attained merit of achieving the highest and record target of Rs. 21 Crores for Tata Capital Ltd. Led an average business of 16 Crores monthly with a penetration of almost 20% of national average vide direct marketing & sales promotion activity•Acknowledged as a Talent Pool Executive for last consecutive two years

• Handled a team of Sr. Relationship Managers, Sales Managers & Retainers for Delhi & NCR.• Channel Management, Corporates Sales, Institutional Sales,B2B & B2C.• Instrumental in joint advertisement with dealer & principals, incentivised the channel partners with Sodexho Gift Coupons, Foreign Tour based on targets, facilitated by Trade Finance without any mortgage (Successful operations of BTL Activity)• Attained highest and record target of Rs.100 Crores.• Established the business setup at NCR (Noida, Faridabad and Gurgaon)• Led recruitment & training for Managers, Executive and Team Members for business development & branch operations and looked after entire marketing activities and brand promotion activities• Handled directly clients such as Atlas Cycles, Vimaoni India Pvt. Ltd. (Ranbaxy Group), Sunstar Overseas Ltd., Seven Seas Hospitality Pvt. Ltd., Jubilant Group, Indo Swift Pvt. Ltd., India Bulls, J.D. Group of Industries, MH1 Television Channel, Ana Group of Industries, Oswal Group, T.I. Steels, Alchem International Ltd. etc.Highlights:• Managed well known corporate clients as- Maruti, Hyundai, Honda, Tata. etc. • Brand promotion and product positioning in the channel partners and managed distribution excellently.

• Served as Profit Centre – Headed and monitored all soft and hard buckets, NPAs and contracts along with collection teams• Opened 3 new branches in Delhi and 3 new branches in NCR and mentored entire marketing and branding for the location vide TL and ATL activities.Highlight: Major clients handled as, Maruti, Hyundai, Tata, etc., also handled dealer principals of Hyundai, Tata, Volkswagen, Maruti, Renault, Mitsubishi and other automobiles manufactures & dealers.