In an industry mired by catchy keywords like Digital Transformation, Blockchain, Analytics, etc, I help Webonise customers separate signal from noise and simplify technology as an instrument for catalyzing “Ease of business” across the board, enabling decisions to be taken based on data instead of perception and making the whole company “customer-centric”. In more than a decade of my experience, I have worked with early adopters, entrepreneurs and visionary leaders to help them choose the most cost-effective solutions with fast go-to-market strategy while insulating them from unnecessary details and complications of technology roll out. My forte lies in my deep understanding of consumer internet technology and being able to build rockstar design and development teams tuned towards delivering predictable results with quick turnaround. I like to embed myself in my customer’s team and workflows to experience their problems first hand and then apply my exposure to technology in meaningful ways to achieve results against preset benchmarks. I have a knack for converting intangible and subjective outcomes to clear, tangible and SMART goals and then building a roadmap to make sure that execution happens with no compromises. The entrepreneurial experience I acquired while growing Webonise helps me connect better with decision makers and understand their intent beyond briefs, their unspoken pain points and their limitations on the technology front. I advocate taking any technology initiative with adoption and data enrichment in mind since adoption isn’t only critical but the very purpose of any technology product. Apart from the above, I am passionate about customer acquisition focused internet marketing have actively been part of analyzing, implementing and managing acquisition and retention strategies for some of our customers.