Leading global marketing initiatives, overseeing a 12-member team and crafting data-driven strategies to drive business growth. Expanded marketing efforts into South Asia and the Middle East.• Engineered a 360-degree marketing strategy that integrated digital, performance, SEO/SEM, PR, social media, and offline channels, resulting in a 40% uplift in sales and a 3x growth in website traffic. • Led the product marketing lifecycle from ideation to market, driving a $1M sales boost within… Show more Leading global marketing initiatives, overseeing a 12-member team and crafting data-driven strategies to drive business growth. Expanded marketing efforts into South Asia and the Middle East.• Engineered a 360-degree marketing strategy that integrated digital, performance, SEO/SEM, PR, social media, and offline channels, resulting in a 40% uplift in sales and a 3x growth in website traffic. • Led the product marketing lifecycle from ideation to market, driving a $1M sales boost within the two quarters. • Designed and executed a data-driven lead generation strategy using advanced CRM automation tools, generating 300,000 qualified leads in under six months, contributing to $3M in pipeline revenue• Amplified Oben Electric's digital presence by 500%, using a strategic mix of content, influencer collaborations, and paid media. Drove a 25% increase in engagement and 130% surge in conversions.• Created and implemented a data-driven branding strategy, resulting in a strong market presence.• Elevated brand presence by positioning the founders as thought leaders through strategic PR campaigns, press releases, and industry articles—boosting visibility by 40%.• Pioneered referral and loyalty programs that increased customer lifetime value (CLV) by 30%, generating a 25% lift in conversions through authentic word-of-mouth marketing• Drove market penetration across South Asia, the Middle East, and Dubai, leveraging local insights to tailor campaigns and ensure effective market entry. • Developed seamless omnichannel strategies that bridge online and offline experiences, optimizing customer touchpoints• Led and mentored a cross-functional team of 12 senior marketing professionals, enhancing collaboration between product, sales, and operations• Developed high-impact content, video productions, and creative campaigns that drove a 25% increase in engagement and conversions, strengthening brand differentiation Show less

As a growth marketer, I orchestrated data-driven 360° campaigns for Xiaomi, blending digital, performance, social, and retail marketing. This strategy led to a 25% revenue surge, 22% market share increase, and 70% YoY growth.• Growth: I orchestrated a winning growth strategy, blending digital, performance, social media, and retail marketing, resulting in a 25% revenue surge, 22% market share increase.• Social media: I spearheaded the creation of an award-winning social media… Show more As a growth marketer, I orchestrated data-driven 360° campaigns for Xiaomi, blending digital, performance, social, and retail marketing. This strategy led to a 25% revenue surge, 22% market share increase, and 70% YoY growth.• Growth: I orchestrated a winning growth strategy, blending digital, performance, social media, and retail marketing, resulting in a 25% revenue surge, 22% market share increase.• Social media: I spearheaded the creation of an award-winning social media presence, garnering over 600K followers within a year.• O2O: I bridged the gap between online and offline marketing. My targeted online advertising strategy led to a 40% rise in foot traffic and a 30% increase in incremental sales.• Channel Marketing: I wielded the power of channel marketing and ATL media to educate customers and create brand awareness for Xiaomi products. • Visibility: I meticulously monitored and ensured maximum visibility for all BTL activations, including in-store displays, events, exhibitions, product launches, and POSM materials.• Team Catalyst: I fostered strong collaborations with internal teams, agencies, retail partners, influencers, and creative professionals.• Budgets: I managed marketing budgets with a keen eye for cost-efficiency. Through savvy negotiation, I secured the best rates and maximized resources.• Strategic Planner: Spearheaded strategic planning and campaign execution. By meticulously coordinating annual calendars, integrating new product launches, and aligning marketing efforts with festivals and promotions.• Market research: I conducted regular competitive analyses, pinpointing industry trends and market dynamics.Awards & Achievements• DOD Awards - Best Instagram Campaign of the year, Xiaomi• Global Marketing Excellence AwardMarketing Excellence in - Xiaomi Innovative Launch Campaign of the Year – Xiaomi, for #FutureLivesHere• MOBBYS Awards - Best Social Media Marketing Campaign – Xiaomi, for #FutureLivesHere Show less