The world is a stage and everyone has a story to tell. Building & Communicating stories for Brands, Entertainment & Social Impact since 2001.I have an experience of over 15 years in the field of Marketing, Advertising and Brand Communications. Having worked with advertising agencies like Mccann, Law & Kenneth, JWT and DraftFCB (erstwhile FCB ULKA) and for clients like Omron, J&J, Dabur Honitus, Dabur Real Activ, Kent RO, Zee, Hero Honda, ITC Hotels, Swatch and more has given an experience and exposure of how brand communications work in India. Also these companies with their dynamic product line gave a good exposure in understanding and learning effective messaging and media consumption across demographics and psychographics.Have also spent some time in the marketing and brand management side. Was a part of the core marketing team of the leading travel portal “yatra.com”. Not only did I enhance the offline brand communication experience but also got a chance to understand the emerging online and e-commerce space.Indian consumers fascinate me. The right formula to reach out becomes outdated in no time. I love this challenge and will continue working in finding the right formula to reach out to the right consumer with the right message and story so that it can effect the shelf space +vly.Am also an active theater actor and director in the Delhi circuit working towards using the entertainment platform for rejuvenation of self, members and audience.Specialties: Business Planning; Marketing & Business strategy, planning and implementation ; Client Servicing & Account Management . Demand generation, acquisition and retention. Understanding of the emerging and rapidly changing Indian consumer. Understanding of media consumption. Offline (Advertising & PR) & Digital Marketing(online & mobile)