•Own and manage AB testing road map, lead and manage a team of two analysts in site optimization team to create experiments to increase conversion by creating experiences and reporting test results.•Leading the team responsible for all site analytics and performance management, create impact analytics and reporting for site outages, promotional activities. •Lead the team to deliver requirements for a mobile first site requirements for shopping path, lead generation, analaytics,360 view of customer, back end core and create user stories.•Leading a cross functional team of analysts from different discipline to implement universal analytics and tag audit.•Evaluating and managing relationship with various vendors to deliver customization solutions, 360 customer view.•Led implementation by defining the business requirements for Omniture Test and Target and Site Catalyst, GA premium universal analytics based on the training at Adobe. Managing ongoing relationship with Omniture.•Created customer profile, customer segments to streamline customer acquisition, retention efforts of site traffic by working with external agencies and vendors. Implemented marketing database to increase retention efforts for existing customers.•Lead site real estate performance management reporting platform via site categorization to assign revenue potential to real estate elements by coordinating with various teams and external vendors.

•Responsible for ensuring competitive hotel and package product pricing along with competitor analysis.•Communicated requirements and managed work load of the offshore (Poland and India) teams.•Driving demand by managing promotions, monitoring traffic and ensuring quality supply by effective inventory management, product placement.•Product enhancements through analysis, insights and using customer centric approach.•Business performance monitoring by reporting, setting up and improving process, collaborating across multiple teams to ensure product success.

•Being the business owner of the web analytics tool created and defined customer engagement metrics for site activities as well as various page performance metrics.•Created the structure of global pricing reports based on requirements gathered across various global stakeholders by collaborating with off shore teams.•Delivered insights into marketing channel interactions by customers and profitability of various marketing channels•Assessment of various customer win back programs and insight into improving the retention and buy back rates.

•Responsible for reporting sales and tracking performance of various departments•Established customer propensity to accept upsell offers and response rate analysis of various on going campaigns•Analyzed the Lifetime value of customers from the year of acquisition and subsequent years of customer being on board•Tracking customer trends in acquisition, retention and reactivation by preparing business metrics and understanding sources and channels of revenue•Built Predictive models specific to a product for audiences for intelligent customer mailing and increased response rate•Segmentation of customers based on products purchase, recency of the purchase to identify trends and opportunities.

•Developed an information system for the assessment of IEM Department’s program outcome with course outcomes.•Mapping of the courses to the respective outcomes and providing means to assess the courses in the form of rubrics and subrubric.•System developed had the specifications which were in compliance with ABET's assessment techniques

•Comparison and search of proteins from various database

•Routed parts, Work Order Creation and handling Non Confirmation Reports (NCR) in SAP.•Analyzed performance of valve testing machine replacement using statistical techniques.•Drilled data in SAP PP for capacity planning, resource allocation and forecasting analysis. •Analysis revealed true capacity helping justify replacement of testing machine by root cause analysis

•Forecasted the metal requirements and performed demand management to meet production requirement of castings according to MPS. •Calculated Flux and molten metal temperatures scheduled production operations•Maintained the inventory levels of finished goods inventory to meet demands