Saurin Basu

Saurin Basu Email and Phone Number

Founder at Aver Media @ Aver Media Consulting
ahmadabad, gujarat, india
Saurin Basu's Location
Ahmedabad, Gujarat, India, India
Saurin Basu's Contact Details

Saurin Basu personal email

About Saurin Basu

With a Decade of Media experience with National Publications, I decided to conceptualise Aver Media to provide unmatched media service along with my team of experienced media planners, activators & senior graphic designers. Committed to offer customised media solutions which includes Media Buying, Media Consulting, Social Media & Many more

Saurin Basu's Current Company Details
Aver Media Consulting

Aver Media Consulting

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Founder at Aver Media
ahmadabad, gujarat, india
Website:
aver.media
Employees:
3
Saurin Basu Work Experience Details
  • Aver Media Consulting
    Founder
    Aver Media Consulting Oct 2017 - Present
    India
    We are a 360-degree branding company, providing one point solution when it comes to make your brand visible and recognized through Advertisements. Be it Print, Radio, Outdoor, Television Commercials, Airport Terminals to any Business & Leisure Magazines we facilitate our client needs. For a client’s one time campaign to recurring media requirements we are always geared up to service
  • Aver Media Consulting
    Founder
    Aver Media Consulting Oct 2017 - Present
    India
  • Cheil India
    Associate Account Director
    Cheil India May 2017 - Oct 2017
    Ahmedabad, Gujarat, India
    Cheil Worldwide Inc. is the marketing company under Samsung group that offers end to end solutions for Activations, Events, Public Relations, Media Planning, Sports Marketing & Digital Marketing. With a variety in the product range each campaign & activation brims with Innovation ideas which serves as the platform for solutions that can instantly send ripples through the market & the marketing frontier.Conceptualisation for Regional Campaign for enhancing penetration and reach through multiple retail / dealer channel mechanism for Hand Held Products (Mobile Phones ) & Consumer Electronics Activation drives to engage higher audience engagement with the product, resulting in higher market share and visibility
  • Bennett Coleman And Co. Ltd. (Times Group)
    Brand Manager
    Bennett Coleman And Co. Ltd. (Times Group) Dec 2013 - Apr 2017
    Mumbai Area, India
    The Times of India Group has historically been India's, and one of the World's most innovative newspaper publishers. So how do we stay the course and continue to innovate, as the forces of digital disruption get stronger?How do we keep the newspaper relevant in the mobile + digital age? How do we get more and more younger readers to engage with the paper? How do we achieve a quantum leap in our growth rates?For the group managing Brand role for a language daily from the Times of India groupP&L responsibility for the brand – analysis and actions that would enhance revenue and/or control expenditure. Planning and execution of all communication channels for the brandResearch and Consumer Tracks to monitor the overall Brand health parameters, and course correction accordingly, BTL Activation planning & execution, ATL campaign planning and close looping for execution with AgenciesCoordinated / executed various National Calendar events like AWBR, Superpacer, Planet Campus along with Media partnerships and associations with city based organizers / events to enhance the visibility of the Brand among readers and non-readersResponsible for execution of the Happy Streets platform for 40 weeks – the longest at a stretch execution of the platform across the groupCreating Alternate Vendor Channel, Maintaining Accountability & Budgeting
  • Divya Bhaskar
    Manager Brand Marketing
    Divya Bhaskar Feb 2011 - Dec 2013
    Ahmedabad
    • Brand and Activation manager for the city and affiliated editions of Divya Bhaskar in Ahmedabad and Surat regions.• End to end project management for the product launch of City Bhaskar in Surat & Baroda, and Saurashtra Samachar in Surat.• Managing the Marcom elements for all External Campaigns – Editorial, Reader connect, Brand initiatives etc.• Executing all topical initiatives and activities for the respective editions• Seamless coordination in executing Bhaskar Utsav – the marquee Annual event of the DB group. The Utsav included events that featured the likes of P. Chidambaram, Rajat Sharma, Shiv Khera, Chetan Bhagat, Sanjeev Kapoor, and many more, in Ahmedabad.• Execution support and guidance to Dainik Bhaskar – Bhopal and Jaipur editions for Brand campaigns and Bhaskar Utsav.• Managed various initiatives under cultural activities, Government programs & media partnership offerings

Saurin Basu Skills

Brand Management Media Planning Marketing Strategy Marketing Communications Marketing Event Management Online Marketing Brand Development Market Planning Marketing Management Advertising Newspapers Vendor Management Product Marketing Media Relations Strategic Planning Corporate Branding Market Research Management Competitive Analysis Team Management Business Model Innovation Business Innovation Innovation Business Strategy

Saurin Basu Education Details

Frequently Asked Questions about Saurin Basu

What company does Saurin Basu work for?

Saurin Basu works for Aver Media Consulting

What is Saurin Basu's role at the current company?

Saurin Basu's current role is Founder at Aver Media.

What is Saurin Basu's email address?

Saurin Basu's email address is sa****@****ail.com

What schools did Saurin Basu attend?

Saurin Basu attended Globsyn B- School, Gujarat University.

What skills is Saurin Basu known for?

Saurin Basu has skills like Brand Management, Media Planning, Marketing Strategy, Marketing Communications, Marketing, Event Management, Online Marketing, Brand Development, Market Planning, Marketing Management, Advertising, Newspapers.

Who are Saurin Basu's colleagues?

Saurin Basu's colleagues are Pavneet Kaur, Alpa Purswani Soni, Krupa Karia, Farhang Turel, Marketing Aver Media, Hira Singh Sidhu, Jagdish Marand.

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