As Director, I have to 1) Fix Short-term, Medium-term & Long term goals of the organization.2) Develop strategies, in consultation with my marketing & sales team, to achieve these goals.3) Equip my Engineers & Sales Reps with required product knowledge by arranging lectures from Industry veterans.4) Acquire newer customers & Instrument manufacturers (within & outside of India).

1) Set sales targets for my team based on volume as well as value.2) Develop marketing strategies & marketing mix to achieve these goals.3) Conduct market survey to understand the impact of launching new products, its effect on companies bottom line. 4) To help develop pricing, promotion, distribution strategies to maximize profit & revenue via launch of new products.5) Improve sales by adding new clients & launching newer products.6) Conduct periodic evaluations of achievements against set goals. Report them to my superiors.