- Ran and optimized full-funnel display campaigns for Pottery Barn Kids, Pottery Barn Teen and Mark & Graham brands, across Retargeting and Prospecting campaigns in Amobee and DV360- Owned communication with key partners, including preferred exchanges, internal CRM partners, and Media Strategy peers to share critical performance reporting and updates regarding on-going initiatives

- Executed hands-on-keyboard optimizations for three WSI brands, communicating strategic recommendations and reporting insights to internal and external partners, while prioritizing key metrics

Host weekly calls with top marketing executives of respective client, making recommendations for Search, PLA and Display channels that optimize daily campaigns and allow for insightful and efficient tests Plan and execute strategic SEM plans, vendor collaborations, and promotional support that align with the client’s marketing initiatives to meet revenue, margin and ROAS targets

Analyzed media data across Search, PLA and Display channels along with industry trends and executed tactical optimizations to ensure proper pacing towards efficiency targets and budget

• Executed paid search, paid social and programmatic display tasks across national healthcare, staffing and software brands• Monitored and analyzed data across several media channels to guide optimizations and surpass client’s lead generation goals• Planned and published organic social content for healthcare client to increase exposure and engage consumers

• Performed a comprehensive analysis of Target’s sales data within their home fragrance department and made conclusions on how Yankee Candle could enhance productivity, and consequently gain four feet inline, increasing gross sales by $6M• Traveled around the United States meeting with various retail executives to better understand their needs and decide on ways to develop, advertise and sell Yankee Candle products• Collaborated with brand developers and consumer market insight professionals to study the demographics and trends within the candle industry to productively market and target the ideal customer

• Managed creative workshop events in order to produce a creative space that inspires class participants to capitalize on their experience • Coordinated space rentals for the building to effectively create a schedule that maximized profit• Composed marketing content in order to promote upcoming events, such as calligraphy, watercolor, and accounting classes

• Analyzed data of real estate properties in the Minnesota/Western Wisconsin area, which streamlined the transition from the old reporting system and created a new error-free online system for reporting subdivisions and official lot and block designations for the company • Worked with government offices to obtain legal documents related to title work and real estate properties• Evaluated property data in the field, photographed and approved new development plans