Savannah Rose Email & Phone Number

United States

Sheffield, South Yorkshire, GB

• Performed secondary research and product analysis to identify potential causes for low return rates of at-home sexually transmitted infection test kits
• Developed multiple hypotheses addressing barriers to kit returns, including concerns about confidentiality and reminders
• Designed a reminder SMS text message nudge study and a confidentiality study (removing branding from return boxes) to assess their impact on return rates

We're a boutique user research agency passionate about uncovering the drivers behind user decisions through psychology and behavioural science. Our goal is to provide actionable insights that lead to transformative solutions. From understanding consumer preferences to deciphering complex behaviour patterns, our research delivers invaluable, reliable.

Seattle, Washington, US

• Led strategic mixed-methods research, collaborated with cross-functional teams for software (web, SaaS, & local) and hardware products
• Evaluated market potential for a SaaS product through user interviews and a survey, revealed its low viability and guided the company toward a more profitable, data-driven solution
• Discovered high abandonment rates during a legacy software update, challenging assumptions about its popularity and prompted a shift to a more cost-effective solution of acquiring a developed product
• Identified a key UX issue affecting product adoption and usage, and authored a report that influenced management to invest in a new product and team. My actionable insights led to a working prototype in 1.5 weeks
• Executed comprehensive competitor research to identify positioning and feature opportunities for a web product

Calgary, Alberta, CA

• Conducted secondary research and designed an experiment to test the efficacy of a common marketing approach aimed at reducing mental illness stigma, the first study of its kind in the field of mental health
• Recruited and managed incentives for over 300 participants, created a Qualtrics survey, and used SPSS for data analysis
• Co-authored and published in APA's Journal of Stigma and Health doi: 10.1037/sah0000323
• Findings suggest that ‘Myth and Fact’ marketing campaigns aimed at reducing mental illness stigma are at best ineffective, and at worst, increase stigma
• This study has important implications for how countries allocate millions of dollars battling mental illness stigma
• Featured in Psychology Today and a key message in European Public Health Association's 'Health Week 2022

• Hypothesized that missing product information on an e-commerce store’s pages was reducing sales. Ran an A/B test, resulting in a 26.63% increase in average order value and a 62.09% increase in gross sales
• Identified a 47% drop-off on a client’s key webpage via Google Analytics, with mobile drop-off 24.5% higher. Diagnosed mobile design issues and created a prototype to guide redesign efforts

Master'S Degree, Behaviour And Decision Science

Bachelor'S Degree, Psychology

Diploma, Marketing

Teaching English As A Second Or Foreign Language / Esl Language Instructor