Savanthi Murthy Email & Phone Number

Atlanta, GA, US

New York, NY, US

New York, NY, US

Bloomington, Illinois, US

Bloomington, Illinois, US

• Leading all customer-facing research in the small business insurance space, including generative research for new self-service tools on the website, and introducing online functionality for small business customers to.
• Conducting evaluative research that offers strategic insight on small business customers’ transition and retention during State Farm’s modernization of internal software and processes.

Atlanta, Georgia, US

• Developed hardware and code for a handheld and tabletop controller for VR-based campus-planning applications at the IMAGINE Lab.
• Researched new interactions for the controller and updated existing code repository.

San Francisco, California, US

• Led, planned and conducted foundational research on eater loyalty in the US, Indian, and Latin American markets to inform current, upcoming and future loyalty product offerings.
• Presented findings and discussed their impact on ongoing projects with stakeholders from design, marketing, data science, and management.
• Initiated an accessibility study of ubereats.com and conducted a workshop for the Uber Eats design and research teams. This led to streamlining of accessibility efforts across Uber, and towards improved web.

San Francisco, CA, US

• The first UX employee in a Y-Combinator funded startup of 10 that, during my employment, provided user-sourcing and user research as a service to startups and small companies.
• Designed the experience and flow of prism.io backend, client and respondent versions.
• Led, designed, and conducted research activities within Prism Labs, and for all clients, such as- Bus.com, Flex, Fabfitfun, Ipsy, Rabb.it (Kast), etc.
• Presented design insights and strategy recommendations to all stakeholders, which canbe directly mapped to UX improvements in clients’ websites.

• A 2-employee startup/venture capitalist collaboration to develop a product for dental assistants. I led UX research and concept generation for the project.
• Identified product opportunity gaps based on findings from generative research to understand the motivations of dental assistants, dentists and recruiters.
• Developed multiple product concepts and a high-fidelity prototype which were evaluated with all stakeholders.
• Phone app for dental assistant recognition and appreciation is currently being developed.

Pittsburgh, PA, US

• Developed an ecosystem of three ambient devices and the associated digital interface totrack and understand the impact of IoT on spending habits of millennials.
• Built a series of working prototypes informed by generative and evaluative UX research.
• Generated code and circuits for prototypes and built 20 devices to beta test with users.

Bangalore, Karnataka, IN

• Designed doors Body in White components and contours of door Sealings for the new generation front-wheel architecture vehicles.
• Led the development of the Door Swing Analysis and Styling Feasibility Check Template in NX, a version of which is currently being used at Mercedes Benz.
• Initiated the development of a Welding Template to automate a manual CAD process.
• Recognized the need and streamlined the German language training for the team.

Master Of Science - Ms, Human Computer Interaction

Master'S Degree, Human Computer Interaction

Master Of Integrated Innovation For Products And Services, Product Design

Bachelor Of Engineering (B.E.), Industrial Engineering And Management