I founded Enso Labs, a Gen AI Product Development firm & Enso Partners, a boutique strategy shop in 2020. Website: https://www.ensolabs.ai/We leverage AI, CX, and Omnichannel Marketing to enhance solutions in Healthcare, Finance, and B2B Tech.Key projects include:- Collaborating with Mindstudio to develop AI-driven strategic co-pilots, enhancing research and strategy efficiency.- Utilizing platforms like Google, Adobe, and Salesforce for data-driven media planning, alongside tools such as Google Looker and GA4 for advanced analytics.- Crafting real-time omnichannel journeys and employing GPT-4 for predictive modeling, significantly boosting operational efficiency and insights.- Translate agency frameworks of data science and insights to create AI Co-PilotsProud to support a diverse client portfolio, including Heller Inc, T-ROC, and Kyndyl, among others

Experience Strategist for McCann NY and McCann Health clients (Abbvie, Novartis)DTC & HCP focused insights, campaign planning, CX and media.

Experience strategy ranging in retail/ecommerce, finance, lifestyle to healthcare sectors. Experience strategy at RAPP means = customer journey + persona development + channel planning, CRM, SEO and SEM recommendations.Primary clients include Ralph Lauren, Capital One and Eli Lilly.Work includes a mix of categorical/consumer data exploration, writing creative briefs, overall strategy & media planning, transformation & martech recos (if needed), consumer journey maps, comms planning, deck making and white paper writing (example linked).

Strategist at Y&R working on Contrave and Optum. Contrave is a pharma brand and Optum is technology in the healthcare space.Previously, on the floor below, I was working as Digital strategy/comms planner on Chevron, Xerox & other accounts (Motorola, Hillshire Farm) at VML (also under Y&R brands umbrella)Day to day work includes:- Comms planning (mapping out channel strategy, paid media, PR on integrated campaigns)- Engagement strategy (how to make every consumer touch point more interactive)- Overall digital strategy (linking online solutions to business challenges)- Social content strategy (working closely with social strategists to develop content)- Operational stuff (helping Y&R brainstorm around digital ideas, not TV first)

Strategy Director at Organic partnered with BBDO NY servicing digital, social & video projects for a Fortune 100 brand.Highlights include:- Branded Content & Entertainment- Content Strategy & Social Strategy- Connections Planning (in less buzzwords: mapping out digital touchpoints in integrated campaigns)- Digital Research & Planning- Creative Strategy- YouTube Creator Partnerships

Build the digital practice from Day One, recruited and managed team of 15 people.Lead social media group practice at Rokkan. Work involves digital & social strategy for - Sharp USA, American Express (US & Global), Ford Escape, jetBlue, Stoli (US & Global), Chipotle, DISH, Nestle Purina, Google and other blue chip accounts.Rokkan made Advertising Age Top 10 Agency List (http://adage.com/article/special-report-agency-alist/ten-advertising-agencies-watch-2012/232249/)Notable campaigns:Stoli ORGNL TV - http://orgnltv.stoli.com/ (Featured in Rolling Stone & others). Ford Escape 2013 - Escape Routes (Won the FWA - http://www.thefwa.com/site/ford-escape-routes). Finalist for iMedia Best Video Campaign 2012 for Ford Escape Routes.We recently won Sharp USA for Social AOR. Press coverage here : http://adage.com/article/agency-news/rokkan-named-social-agency-record-sharp/238361/Nominated for two Webby Awards. (Stoli & Ford)Advisory Board member for iMedia Video Council 2013

Was hired to launch Google Creative Labs' social media program - Demo SlamHelped engineers tell a better story about their creations\products.launched demoslam.com. Was responsible for strategy, client relationship. draft and execute influencer marketing plans to promote demo slam.Campaign won:Webby for 2010 : http://www.webbyawards.com/webbys/current.php?season=15Gold Pencil for One Show 2011