- Manage editorial calendars for 4+ fine wine Instagram accounts - Increased Instagram engagement by 200% in the first 4 months- Lead storytelling of brand narrative for each account- Collaborate with copywriters, photographers, and videographers - Launched a social first product campaign that sold out

- Launched and ran a successful beverage catering company in the Santa Barbara area. - Designed website, merch, and sales collateral- Organized promo photoshoots and collaborated with vendors and influencers- Received a mention in the local newspaper and participated in trade organization

- Managed podcast transcripts and blog posts- Lead content creation for Gretchen's personal and business Instagram accounts-Co-host for Gretchen's monthly video calls with members

- Launched Imperfect Food's TikTok channel- Grew Instagram engagement rate to its highest in H1 2021- Video creation- Oversaw social content calendar- Managed creation of social media assets

- Manage and optimize social media profiles to include, Facebook, Instagram, Twitter, LinkedIn, and YouTube - Represent the Dumpling brand voice across social platforms- Use applicable social channels as a tactic to initiate relationships with potential business owners and/or customers - Head up all influencer partnerships, to include writing contracts, negotiating trade or payment, sharing & gathering assets, etc. - Foster media relationships through social engagement- Partner with the Coaching & Community team to develop social media training content to include: social media posts, white papers, how-to docs, videos, and templates

- Lead social media strategy and execution- Video ideation, script writing, production, and editing- Development and execution of Eat This Now IGTV series- Online community building and engagement- Collaboration with food producers for partnerships- Original content creation- Social ad management- Influencer program management- Keeping up to date with latest social media trends and platforms

- Set social strategy for all Twitter Business social media channels- Contributor to Twitter Business Outlook Blog- Craft distribution strategy for big rock content and videos- Lead for partnerships for social and influencers- Manage paid social campaigns

- Regional marketing lead for SMB Latin America market- Hosted various webinars on Twitter Ads in Spanish- Reviewed and produced original pieces for blog in Spanish and English.- Took over all paid social ads for Americas regions - Strategy for global organic Twitter accounts

- Managed direct marketing plans for one of the top accounts in the company.- Copyediting - Negotiated with print vendors- Lead post campaign analytics with data team

- Managed social media accounts, advertising campaigns, websites, and blogs for the three company brands- Increased website visibility by re-designing and implementing SEO tactics- Collaborated with the business development, sales, and account managers to create strategic collateral- Executed and oversaw PR efforts to generate press releases, book speaking engagements, and connect with industry leaders- Monitored, measured, and analyzed the effectiveness of marketing initiatives to increase lead generation

- Printed legal aid outreach literature- Provided general administrative assistance and day-to-day support including logistical and event work- Executed contracts between business and vendors

Updated press contacts, updated website with new photos and press releases, edited photos for publishing online, edited press releases, assist with photo taking and videography