My branding works all follow the Perceptioning logic, the methodology that I developed together with Marco Bassani (www.intuitivethinking.com) and which we described in the book Brand Design.

Indepth research is an innovative research methodology for exploring the consumer unconscious. The goal is to identify profound ideas. With Marco Bassani and Urban Kordes, cognitive scientist and leading expert on indepth research in Europe, we worked to implement a new methodology, DEEP (Dialogical Experience Exploration Controll), to the investigation of consumers' perception of brands.The Eidethic team join researchers in cognitive science and creativity and marketing experts, there are only researchers, but also marketers who know how to turn research results into viable ideas.The goal of Eidethic is to transform research results into practical tools to effectively guide positioning and communication strategies, combining the cognitive science competences with creativity and marketing skills.

Brand strategist and creative director for international consumer electronics and mobile communications companies. International branding consultant and founder of SB+P (Sbalchiero & Partners) specialized in brand perception design.In 2003 he published the book "Brand Design", adopted by many universities in Italy and abroad. Along with Marco Bassani he has created and promoted the Perceptioning® methodology that studies strategic positioning in an innovative manner and guides the development of the brand from the point of view of consumer perception: a model that offers a possibility to integrate strategy, marketing and design.With his company SB+P he has acquired significant international experience in supporting and integrating business teams in outsourcing and offering high-profile skills in brand and product design, market analysis and strategic marketing, creative direction and development of integrated communication plans.He has worked with global brands such as Alcatel, Motorola, TCL, ELLE Lagardère, and many other international brands such as Mandarina Duck, Playboy, Miss Sixty, MiFi, Vodafone, for which he has developed entire brand design projects, but also created and launched new product lines throughout the world, collaborating in concert with all the segments of the companies, from the strategic board to research and development, from production to marketing.He has perfected extensive competence in brand design, concept design, B2C communication, Advertising, POS communication, packaging, web & multimerdia, event design.Brand strategy and brand design lecturer in higher education courses in Italy and abroad. He promotes and coordinates applied research projects in collaboration with universities and business schools (University of Genoa, Politecnico di Milano, Ca' Foscari in Venice, Groupe ESC Troyes, SDA Bocconi, Université Paris Ouest Nanterre la Defense, Toulouse Business School - BTS).

Responsible for marketing and brand design activities for the international launch of an innovative business platform, dedicated to promote itinerant travels in Italy.

Creative and brand design director overseeing all the global communication activities of TCL Smart Connectivity Division (tablet, home smart appliances and wearables).

A territorial project promoted by the Veneto Region, Ca‘ Foscari University of Venice and Confindustria, which focuses on "anti-fragile" companies able to grow and strengthen in adversity as a reference model for a promising new season in Italian industry.

Creative director of Nordesteuropa, a company promoting the economical and cultural growth of the Northeast regions of Italy. Here he worked to the implementation of a multimedia-publishing platform and to design a line of events that take place in most relevant cities of the Venice Region.

Creative director to "Brand Design Lab" a multidisciplinary team of advanced design research, founded within TCL communication ltd (leading electronics chinese company dealing with brands suc as Alcatel, Palm, Blackberry).

University lectures, seminars, conferences and publications 2001/20132001/2002 workshops on Brand Design at the University of Genoa. 2002/2003 lecturer in the design lab at the University of Genoa.2003/2004 professor at the University of Genoa, degree course in Industrial Design led by prof. Benedetta Spadolini and prof. Raffaella Fagnoni.2004/2008 professor at the University of Genoa, degree course of Brand Design.2005 lecturer and tutor at the “System Design Italy” workshop, lead by University of Genoa, Rome and Milan. Sanremo (Liguria), Flowers market: Markketing strategy and communication of the floriculture system in western Liguria.2006 tutor at the field research "sport brands and technology" at SDA Bocconi, Milan. 2006 speaker at the conference "The Design Italien" promoted by IAE Toulouse2007-2008 professor at the postgraduate course in Marketing, Design and Innovation at IAE Toulouse (Institut d’aministration des entreprises)From 2008 to 2013 co-organizer and speaker at the study days on Brand Design promoted by Prof. Kamel Ben Yousseff with Paris University2009 keynote speaker at the conference "Brand Design" promoted by ADI (Italian Annociation of Design) in Ancona2009 co-organizer, teacher and tutor in applied research project and in residential workshop "Color is the project" promoted by the University of Genoa in collaboration with Boero spa2009 -2010 professor of the master of Brand Communication at Politecnico, Milan 2011 - 2012 lecturer at the Marketing course at the University of Verona2011 lecturer at the University of Versailles, Marketing course2011-2012 professor of the master of Strategic Design at Politecnico, Milan2012 visiting professor at the European Institute of Design, Milan.2012 co-organizer, teacher and tutor in the applied research projectand in the residential workshop "Branding Northeast Italy" promoted by Milan Politecnico in collaboration with Sbalchiero & Partners and Nordesteuropa.