SoftCakes is a IT Solution provider company which provide digital services such as Creative Multimedia Solutions, Innovative Technology Solutions, Digital Strategy, Gamification Strategy, IT solution and E-commerce Turnkey Solutions.• Managing teams to support new media and digital businesses to achieve targets• Establishing new businesses in both web and mobile spaces to increase new revenue streaming channels • Managing overall digital media & contents and running all digital business processes.• Creating innovative contents with partnership affiliate program• Develop Mobile commerce and conversation commerce solutions.• Start up new digital businesses & platforms.• Operate Turnkey solutions for gaming businesses with partnership companies across Southeast Asia and Europe

Currently leading a digital media company, BECI Corporation Ltd. engaging in new media and online media subsidiary of BEC World Public Company Limited (Thailand) well known as Thailand Television Channel 3.• Managing teams to support new media and digital businesses to achieve targets• Establishing new businesses in both web and mobile spaces to increase new revenue streaming channels • Managing overall digital media & contents and running all digital business processes.• Creating innovative contents with partnership and affiliate program• Working with internal team to leverage and shift business to digital space.• Modern lifestyle community fulfillment• Start up new digital businesses & platforms for customers & in-house supporting

- Building and managing teams that can be effectively test and innovate, execute and drive revenue growth for targeted country, Thailand.- Establish, oversee and manage overall M & E-Commerce in online and mobile gaming businesses for Thailand.- Ownership of all marketing channels and tools that drive acquisition, conversion and retention, including : paid search, SEO, affiliate marketing, social media, email broadcasting, promotions, content marketing, CRM and conversion rate optimization.- Create strong relationship across the multi-country organization to foster shared learning and leverage best practices.- New product development; E-Commerce, online payment and mobile application.
- Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates.-
Develop programs with quantifiable objectives to measure results.
- Building start-up company among the multi-cultural environment esp Asian multi-national companies.
- Develop online business platforms, processes and procedures for new business-
Provide Strategic direction to achieve operational and financial goals
- Coaching, mentoring staffs, Running marketing, sales and operating team in each function from the ground up
- Create business partnership program with corporate and government function to ensure business can run smoothly-
Identify digital marketing trends and key opportunities for innovation with strategic technology development plan- Manage P&L, Budget planning and management expenses.

• Oversee and Manage overall E-Commerce business• Provide Strategic direction to achieve operational and financial goals• Improve Company's performance and ensure business growth• Driving and identifying strategic initiatives in online and offline marketing, and other core processes• Recruiting new members and retain existing members using Online Media with campaigns management• E-Retail Management• Warehouse and Logistic operations management and monitoring • Customer service management in order to retain existing customers with day-to-day management. • Overseeing the daily operations and guiding subordinate in key decisions to achieve target • Dealing with medium to large core suppliers, educate them online retail store with the concept Fashion Designer Brands.Thaisale is a joint venture between the APAC Sale Group and the Minor Corporation – one of the largest leisure, hospitality and retail companies in the Asia-Pacific region partnered with APAC Sale Group which host OzSale (Australia), NZSale (New Zealand), SingSale (Singapore), & MySale (Malaysia)

- E-Commerce Business strategy and development- Oversee Online business, Marketing and Management processes and procedures

# Oversee Digital Media business focusing on Marketing Strategy, Proposition, Ad Sales, Media Solutions and Advertising Platforms.# Responsible for Business's Revenue Generating, Growth, Cost Control and Profitability.# Lead, build and manage innovative Digital media solutions and projects in order to expand the business.# Identify, analyze and evaluate market competitive landscape and opportunities to expand the business and market.# Lead and Motivate the Commercial & Sales teams to perform to high professional standards and be performance focused.

(Acting Deputy Director)# Developed e-business projects & online community both internal and external.# Oversee online marketing and strategic planning both in traditional and digital media.# Built enterprise based social network site with Internal community integrated.# Responsible for the organization and business development in term of digital.# Built and Developed digital life-style culture.# Cultivated social networking lifestyle to all employees within organization.# Defined innovative strategy and roadmap.

Head of New Media dept. (Marketing and Sales) both Websites and Mobile Platforms.# Online and Traditional Marketing, Advertising and Digital Media.# Responsible for Business unit's Revenue Generating, Growth, expansion, cost and profit control.# Managed Sales teams, Monitored online advertising and mobile marketing's Revenue Streaming.# Corporate Branding Activities coordinating with internal and external marketing# Corporate Communication strategies and tactics# Brand development, User Experience, Web site traffic's growth and UI# Strategic Consulting, including Business plans & Sales strategic development.# Content development for Web & Mobile platforms# Advising new businesses on formation of corporations and business structures, Drafting privacy policies and Structuring commercial transactions.# Generated new development deals for New Media development companies that focus on Digital & Online projects, including sales and market analysis.# Developed Mobile Campaigns and Strategic Plans with Mobile Operators to increase subscribers and revenue.# Developed Telesales team in order to retain and increase subscribers.# Built SMS gateway team and utilized the system for additional works such as Subscription system, SMS marketing, Content download and more# Increased Mobile Subscribers with dynamic mobile marketing campaigns and mechanics# Increased Online Advertising Revenue by managing and upgrading web contents and user interface.# Dealing with mobile companies and operators in order to increase Nation News subscribers.# Training reporters and editors to use social network for speeding up the news' submission.# Targeting new media sale team to get new customers both agencies and direct customers.# Taking respond to change organization behavior from traditional to be digital.# Motivating all managements and executive levels to be aware of new media replacement.# Social Network and Social Media strategic planning and solutions for business.

Department of Business Information Systems (BIS)Martin de Tours School of ManagementAssumption University

• Solution Provider...• Information technology consulting...• Multimedia creative and management...