Savitha Babu Email & Phone Number

Melbourne, Victoria, Australia

• Overseeing the main website and 112 subsites for content update, focusing on SEO optimization and user engagement.• Developed 29 subsites for newly acquired clinics, enhancing online presence and service accessibility.• Managing Facebook pages for 112 clinics, creating targeted content to engage current patients and attract new customers.• Utilizing SE Ranking, Google Analytics, and Google Search Console to analyze performance and implement strategies to improve the quality of the websites.

• Developed and implemented comprehensive digital marketing strategies tailored to each client's unique needs, resulting in a 17% increase in overall campaign effectiveness• Acted as the primary point of contact for 3 high-value clients in Australia, maintaining strong relationships and ensuring satisfaction with deliverables and results• Collaborated with creative, content, and technical teams to produce high-quality marketing materials and ensure cohesive messaging across all platforms• Managed end-to-end execution of digital marketing campaigns across multiple channels, including SEO, social media, and email marketing, achieving an average ROI of 13.2% avg.• Conducted detailed analysis of campaign performance using Google Analytics providing actionable insights that improved client outcomes by 33.3%• Generated comprehensive reports and dashboards for clients, highlighting key performance indicators (KPIs), campaign successes, and areas for improvement and presented them during client meetings

Bengaluru, Karnataka, India

• Organised 17 sales & marketing, and product webinars with combined viewership of 600+ majorly across US and UK• Ideated and successfully implemented new strategies to increase the conversion rate of webinar registrations from 6.9% to 27.2% (avg.)• Responsible for rebranding an acquired product (Goolash - renamed as Zomentum Connect)• Developed marketing copies for Zomentum Connect landing pages, email, social media, and Ad campaigns• Created quality marketing content for brochures, flyers, newsletters, etc.

Bengaluru, Karnataka, India

• Actively involved in upselling and cross-selling marketing campaigns• Worked closely with the vendor to create a marketing campaign strategy for the Podcast initiative (Partner-Led Growth)

Chennai, Tamil Nadu, India

• Worked closely with the CEO & across business functions to develop clear channel brand strategies• Set channel, web & marketing KPIs and measure/report on performance on an ongoing basis• Ideated and managed strategies including Social Media Marketing, Content Marketing, Email Marketing, Paid Campaigns, Webinars, SEM for products and services of the firm• Headed a team of 2 to run all the product marketing activities for the firm• Lead new partner acquisitions across Germany, New Zealand, Oman & India• Worked closely with active Partners and their marketing team to develop & execute Go-To-Market strategies for their products and services

• Developed Go-To-Market strategies for Quantamove, a file-sharing product of Artelliq• Handled the LinkedIn Product Page (Quantamove) to raise brand awareness and increased the followers from 0 to 330+ in 10 weeks • Increased the website visits by 203%, sessions by 174%, and pageviews by 175% in 8 weeks• Developed and maintaining an e-mail database of 5.5k contacts across 3 countries and 12 industry verticles• Managed targetted e-mail campaigns for brand awareness and lead generation

Chennai, Tamil Nadu, India

• Developed Go-To-Market strategies for SAP Business ByDesign Line of Business • Managing Email campaigns for Small and Mid-size business accounts across GCC• Built a substantial pipeline of new prospects • Author of SAP Business ByDesign solution related blogs and articles• Continuously created monthly Newsletters on team and solution updates and new initiatives• Handling a LinkedIn showcase page (Kaar - SAP Cloud ERP) and overseeing SMO

Chennai, Tamil Nadu, India

• Partner and OEM alignment and improvising on new engagement models• Lead new partner acquisitions across Japan, Australia, Singapore & Africa• Driving sales via partners for the Cloud ERP portfolio across the APAC and Africa markets• Developed GoToMarket strategies with partners; trained and developed their sales team• Executed new strategies and partnership concepts in the market for the acquisition of new prospects

Chennai, Tamil Nadu, India

• Organised a Technological Event (COMEX'19) for Kaar Tech in Muscat, Oman with a footfall of 200+ potential prospects• Conducted 2 webinars with a combined viewership of 50+ across 11 countries• Handling a LinkedIn showcase page (Kaar - SAP Cloud ERP) and overseeing the social media (SMO) strategy• Monitoring the Kaar Technologies - SME cloud Web page visits & form-fills and improving the usability, design, content, and conversion of the company website• Author of 10 Articles (KTern, a S/4HANA conversion product) - 1500+ words each• Built Go-to-Market strategy for SAP Cloud ERP and Bahrain VAR Partnership• Actively involved in Email Marketing Campaigns• Managing online brand and product campaigns to raise brand awareness• Evaluating customer research, market conditions, and competitor data• Review new technologies and keep the company at the forefront of developments in digital marketing

Chennai, Tamil Nadu, India

• Sending targetted e-mails and newsletters for lead generation and customer retention• Developed and maintained a database of 20K+ contacts across 5 countries and 6 industry verticles• Handled the LinkedIn Company page (Kaar Technologies) to raise brand awareness and increased the follower by 100% (from 5K+ to 10K+)• Ideated and coordinated an initiative called Kaar Talks, a series of videos explaining SAP Solutions• Handled the YouTube channel (Kaar Technologies) and increased the subscription by 120%• Helped 3 of our valuable customers in the Middle East win their respective SAP Quality Awards 2018 for Implementations done by Kaar Tech• Author of 49 Blogs and 12 Whitepapers on SAP Solutions & Battle cards, with a combined viewership of 23k+• Developed Case Studies for various SAP Implementation and Rollout projects • Trained and handled a team of 6 Inside Sales Trainees in database development and customer engagement

• Conducted Market Research and SWOT analysis for one of their new initiatives called Qrencia• Developed Go-To-Market strategies for Qrencia in India• Handled Social Media account on LinkedIn, Twitter, Facebook, and Quora• Actively involved in Website Optimization

Post Graduate Program, Strategic Digital Marketing

• Developed an email marketing strategy for Barnes and Noble • Strategized and executed Adword campaign for personal digital property •.

Bachelor'S Degree, Information Technology

High School/Secondary Diplomas And Certificates