Savitha Babu

Savitha Babu Email and Phone Number

Digital Marketing Officer at Family Doctor @ Family Doctor
hawthorn, victoria, australia
Savitha Babu's Location
Melbourne, Victoria, Australia, Australia
About Savitha Babu

SEO Certified marketing professional with 6+ years of experience in digital marketing. Proven track record in boosting organic traffic and search engine rankings through strategic SEO initiatives. Skilled in keyword research, on-page and off-page optimization, technical SEO and web analytics. Experienced in managing successful SEO campaigns to enhance brand visibility and customer engagement. Seeking a role to leverage my SEO expertise and drive growth for a forward-thinking organisation. Reach out to me at saviitha13@gmail.com for any relevant job opportunities.

Savitha Babu's Current Company Details
Family Doctor

Family Doctor

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Digital Marketing Officer at Family Doctor
hawthorn, victoria, australia
Employees:
45
Savitha Babu Work Experience Details
  • Family Doctor
    Digital Marketing Officer
    Family Doctor Jul 2024 - Present
    Melbourne, Victoria, Australia
    • Overseeing the main website and 112 subsites for content update, focusing on SEO optimization and user engagement.• Developed 29 subsites for newly acquired clinics, enhancing online presence and service accessibility.• Managing Facebook pages for 112 clinics, creating targeted content to engage current patients and attract new customers.• Utilizing SE Ranking, Google Analytics, and Google Search Console to analyze performance and implement strategies to improve the quality of the websites.
  • Power It Services
    Account Manager
    Power It Services Aug 2023 - May 2024
    • Developed and implemented comprehensive digital marketing strategies tailored to each client's unique needs, resulting in a 17% increase in overall campaign effectiveness• Acted as the primary point of contact for 3 high-value clients in Australia, maintaining strong relationships and ensuring satisfaction with deliverables and results• Collaborated with creative, content, and technical teams to produce high-quality marketing materials and ensure cohesive messaging across all platforms• Managed end-to-end execution of digital marketing campaigns across multiple channels, including SEO, social media, and email marketing, achieving an average ROI of 13.2% avg.• Conducted detailed analysis of campaign performance using Google Analytics providing actionable insights that improved client outcomes by 33.3%• Generated comprehensive reports and dashboards for clients, highlighting key performance indicators (KPIs), campaign successes, and areas for improvement and presented them during client meetings
  • Freelance
    Marketing Consultant
    Freelance Jun 2022 - Jul 2023
  • Zomentum
    Content Specialist
    Zomentum Dec 2021 - May 2022
    Bengaluru, Karnataka, India
    • Organised 17 sales & marketing, and product webinars with combined viewership of 600+ majorly across US and UK• Ideated and successfully implemented new strategies to increase the conversion rate of webinar registrations from 6.9% to 27.2% (avg.)• Responsible for rebranding an acquired product (Goolash - renamed as Zomentum Connect)• Developed marketing copies for Zomentum Connect landing pages, email, social media, and Ad campaigns• Created quality marketing content for brochures, flyers, newsletters, etc.
  • Zomentum
    Growth Marketing Analyst
    Zomentum Oct 2021 - Dec 2021
    Bengaluru, Karnataka, India
    • Actively involved in upselling and cross-selling marketing campaigns• Worked closely with the vendor to create a marketing campaign strategy for the Podcast initiative (Partner-Led Growth)
  • Skcript
    Head Of Marketing
    Skcript Apr 2020 - Apr 2021
    Chennai, Tamil Nadu, India
    • Worked closely with the CEO & across business functions to develop clear channel brand strategies• Set channel, web & marketing KPIs and measure/report on performance on an ongoing basis• Ideated and managed strategies including Social Media Marketing, Content Marketing, Email Marketing, Paid Campaigns, Webinars, SEM for products and services of the firm• Headed a team of 2 to run all the product marketing activities for the firm• Lead new partner acquisitions across Germany, New Zealand, Oman & India• Worked closely with active Partners and their marketing team to develop & execute Go-To-Market strategies for their products and services
  • Artelliq
    Marketing Manager
    Artelliq Sep 2020 - Nov 2020
    • Developed Go-To-Market strategies for Quantamove, a file-sharing product of Artelliq• Handled the LinkedIn Product Page (Quantamove) to raise brand awareness and increased the followers from 0 to 330+ in 10 weeks • Increased the website visits by 203%, sessions by 174%, and pageviews by 175% in 8 weeks• Developed and maintaining an e-mail database of 5.5k contacts across 3 countries and 12 industry verticles• Managed targetted e-mail campaigns for brand awareness and lead generation
  • Kaar Technologies
    Digital Marketing Specialist
    Kaar Technologies Nov 2019 - Mar 2020
    Chennai, Tamil Nadu, India
    • Developed Go-To-Market strategies for SAP Business ByDesign Line of Business • Managing Email campaigns for Small and Mid-size business accounts across GCC• Built a substantial pipeline of new prospects • Author of SAP Business ByDesign solution related blogs and articles• Continuously created monthly Newsletters on team and solution updates and new initiatives• Handling a LinkedIn showcase page (Kaar - SAP Cloud ERP) and overseeing SMO
  • Kaar Technologies
    Partner Manager
    Kaar Technologies Jul 2019 - Nov 2019
    Chennai, Tamil Nadu, India
    • Partner and OEM alignment and improvising on new engagement models• Lead new partner acquisitions across Japan, Australia, Singapore & Africa• Driving sales via partners for the Cloud ERP portfolio across the APAC and Africa markets• Developed GoToMarket strategies with partners; trained and developed their sales team• Executed new strategies and partnership concepts in the market for the acquisition of new prospects
  • Kaar Technologies
    Digital Marketing Executive
    Kaar Technologies Jan 2019 - Jun 2019
    Chennai, Tamil Nadu, India
    • Organised a Technological Event (COMEX'19) for Kaar Tech in Muscat, Oman with a footfall of 200+ potential prospects• Conducted 2 webinars with a combined viewership of 50+ across 11 countries• Handling a LinkedIn showcase page (Kaar - SAP Cloud ERP) and overseeing the social media (SMO) strategy• Monitoring the Kaar Technologies - SME cloud Web page visits & form-fills and improving the usability, design, content, and conversion of the company website• Author of 10 Articles (KTern, a S/4HANA conversion product) - 1500+ words each• Built Go-to-Market strategy for SAP Cloud ERP and Bahrain VAR Partnership• Actively involved in Email Marketing Campaigns• Managing online brand and product campaigns to raise brand awareness• Evaluating customer research, market conditions, and competitor data• Review new technologies and keep the company at the forefront of developments in digital marketing
  • Kaar Technologies
    Account Marketing Executive
    Kaar Technologies Nov 2017 - Dec 2018
    Chennai, Tamil Nadu, India
    • Sending targetted e-mails and newsletters for lead generation and customer retention• Developed and maintained a database of 20K+ contacts across 5 countries and 6 industry verticles• Handled the LinkedIn Company page (Kaar Technologies) to raise brand awareness and increased the follower by 100% (from 5K+ to 10K+)• Ideated and coordinated an initiative called Kaar Talks, a series of videos explaining SAP Solutions• Handled the YouTube channel (Kaar Technologies) and increased the subscription by 120%• Helped 3 of our valuable customers in the Middle East win their respective SAP Quality Awards 2018 for Implementations done by Kaar Tech• Author of 49 Blogs and 12 Whitepapers on SAP Solutions & Battle cards, with a combined viewership of 23k+• Developed Case Studies for various SAP Implementation and Rollout projects • Trained and handled a team of 6 Inside Sales Trainees in database development and customer engagement
  • Smalt And Beryl Private Limited
    Marketing Intern
    Smalt And Beryl Private Limited Dec 2019 - Feb 2020
    • Conducted Market Research and SWOT analysis for one of their new initiatives called Qrencia• Developed Go-To-Market strategies for Qrencia in India• Handled Social Media account on LinkedIn, Twitter, Facebook, and Quora• Actively involved in Website Optimization

Savitha Babu Skills

Sap Products Team Management Sap Erp Digital Marketing Content Management Content Strategy Content Development Content Marketing Design Thinking Inbound Marketing Digital Strategy Corporate Communications Customer Relationship Management Teamwork Digital Media Online Advertising Corporate Branding Brand Management Web Content Creation Microsoft Office Google Analytics Leadsquared Hootsuite

Savitha Babu Education Details

Frequently Asked Questions about Savitha Babu

What company does Savitha Babu work for?

Savitha Babu works for Family Doctor

What is Savitha Babu's role at the current company?

Savitha Babu's current role is Digital Marketing Officer at Family Doctor.

What schools did Savitha Babu attend?

Savitha Babu attended Great Learning, Sns College Of Technology, Vidyaa Vikas Mhss , Karamadai.

What skills is Savitha Babu known for?

Savitha Babu has skills like Sap Products, Team Management, Sap Erp, Digital Marketing, Content Management, Content Strategy, Content Development, Content Marketing, Design Thinking, Inbound Marketing, Digital Strategy, Corporate Communications.

Who are Savitha Babu's colleagues?

Savitha Babu's colleagues are Kristy Guevarra, Leeanne Dixon, Leanne Deken, Ashanthi Seneviratne, Ravinderjeet Kaur, Arlien Byrne, Harjit Kaur.

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