Brand & Digital Performance Marketing: Develop and execute brand marketing, digital lead generation, and sales strategies for direct and channel relations. Create and maintain brand equity through targeted marketing.Brand Management: Manage brand identity across all materials and campaigns, ensuring consistency.Digital Marketing: Lead digital initiatives, including website management, SEO, PPC, email marketing, and social media. Advertising & Promotion: Orchestrate online and offline advertising campaigns to enhance brand visibility and attract clients.Influencer Marketing: Oversee influencer marketing campaigns to boost brand promotion and audience engagementContent Creation: Produce high-quality content for brochures, flyers, websites, and social media.Lead Generation: Implement omnichannel lead generation strategies via website forms, email campaigns, and events.Market Research & Analytics: Conduct primary & secondary research to identify trends and refine strategies based on data insights.Budget Management: Create and optimize marketing budgets, focusing on cost-per-lead, cost-per-show, and cost of sales.Performance Analysis: Measured and adjusted marketing campaign effectiveness using KPIs and market feedback.Team Leadership: Supervised and set goals for a diverse marketing team, fostering collaboration.Compliance: Ensured marketing activities adhered to industry laws and regulations.CRM Management (Sales Force, MSD 365, Oodo, Zoho): Managed CRM strategies for pre-sales, sales, and post-sales, leveraging software for client management and lead tracking.Partnerships & Sponsorships: Collaborated with stakeholders and complementary sectors to create partnerships and enhance market presence.

Responsible for managing the entire digital marketing team and overseeing all digital marketing activities by preparing marketing plans, budgeting, campaign strategies and implementing them to achieve the proposed goalsDevelop digital marketing strategy by identifying customer groups, tracking changes in supply and demand, monitoring the change in industry standards and analysing the competition.Oversee the execution of all Web, SEO/SEM, database marketing, social media, and display advertising campaignsMeasure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)Identify trends and insights, and optimizes spend and performance based on these performance insightsCurate new and creative growth strategies through digital marketing in collaboration with key stakeholders (internal and external)Leverage data science and market research to evaluate end-to-end customer experience across multiple channels and customer touch points to translate results into actionable insights for marketing team.Manage digital marketing team by recruiting selecting, orienting, and training as well as planning, monitoring, and appraising job results.

Digital Marketing Performance - Measurement & OptimizationMarketing Automation - Omnichannel intervention throughout Customer Journey Funnel to drive sales Web 3.0 - VR/AR/XR towards driving immersive consumer experience and CRM/salesConsumer Research - Brand & Communication, Segmentation, Customer Experience, Advance Analytics

Responsible for driving Digital Marketing Performance (Measuring, & Optimizing) via Lead Generation and Downstream Nurturing through CRM Marketing Automation.Custodian for implementing best practice Consumer Research & Insights, Big Data Advance Analytics & Monetization Domain Expertise: Brand Portfolio & Media Strategy | Mystery Shopping & Customer Experience | Product Portfolio Optimization | Retail & Shopper

Onsite Senior Strategic Partner role at British American Tobacco, Dubai supporting Strategic Planning & Insights function across Middle East to deliver business needs

Head of Client Service, Global Practice Areas & Data Sciences function in the Middle East with responsibility of supporting key Practice Areas (i.e. Brand & Communication, Stakeholder Management, Innovation & Product Development and Shopper). Responsible for driving best practice consumer research in the region, through training and coaching and consulting key clients on growth strategies across the above Practice Areas based on expertise and market-leading solutions.Sector experience ranging across FMCG, Automotive, Telecom, Government and Service sectors. Responsible for managing company’s PR activities and driving syndication thought leadership program initiatives by writing for Middle East publications and speaker at prestigious forums i.e. ESOMAR.Driven by the vision of developing extraordinary people, capable of delivering extraordinary impact to our clients.

Full time horizontal role driving TNS Area of Expertise and branded business solutions across all Global Practice Areas in the business.

•Responsible for managing business worth AED 8.0 mn per annum, supported by a team of 4 researchers. •Managing both business development and client servicing activities

• Responsible for managing business worth AED 4.0 mn per annum, supported by a team of 2 researchers. • Managing client servicing activities

• Team leader for marketing research & CRM activities in the marketing division/brand) groups mutually. Heading a team of 2 executives.• Primary responsibility for execution of market research and CRM support assignments and providing research based expertise to various sales & marketing functions in developing their marketing mix.• Solely responsible for selecting research agency evaluation by evaluating their proposals, in terms of their methodology, sampling, market credentials and negotiations in terms of time and cost involved.• Agency contact on continuous basis throughout the execution of an assignment. Responsible for presenting final recommendations to internal customers of the company and helping them framing core strategies.Key Achievements at Maruti Suzuki• Conceptualisation, formulation and successful implementation of “Vendor Selection Evaluation System”.• Implementation of Balance Score Card system for assessing dealership performance.• Facilitating successful launch of Suzuki Swift and WagonR by providing consumer insights through qualitative and quantitative research.