• Created, managed, and optimize paid marketing Campaigns across Google Ads, Facebook, and Bing Ad platforms.• Assisted in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.• Managed and maintained updates for large keyword lists.• Generated weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives with Insights• Undertook required analysis and A/b testing to identify relevant and strong keyword searches to optimize campaign success.• Creating targeted campaigns including writing required copy and testing landing pages.• Worked with relevant internal and external stakeholders to create copy and other creative content.• Analysed, monitored, and reported on competitors’ PPC campaigns including keywords being targeted.• Manage and monitor spending to ensure it is in line with the assigned budget.