 Develop E-commerce sales strategies to meet revenue and growth targets. Manage margin negotiations, MOU closure, revenue, and campaign planning of e-commerce business on own website (D2C) and marketplaces (Amazon, Flipkart, Snapdeal, 1mg, etc.) Business planning, content strategy, promotional campaigns, digital marketing, website design, customer service, web analytics, and technology. Work closely with all stakeholders; supply chain, and IT to develop SOP and resource requirements to drive E-Commerce business. Working out Price Bands for e-commerce and website sales. Social Media Marketing to achieve branding KPIs. Designing reporting dashboards for all KPI tracking. Social Listening via WOM and ORM activities

Redesigning the entire Search Campaign to Increase relevant clicks and reduce the effective CPA. Creating Omniture Dashboards for Setting and measuring KPI for SEM and SNS performances. Initiated GDN campaigns for targeting the dropped customers. Initiated GTMs tag implementation for Proper data analysis on GA and AdWords. Effectively choreographed the scheduling of EDMs and PDMs to selected customers to measure the effect of promotional activities and make necessary changes on the go. Designed a customer satisfaction survey to identify the problem areas for customers and suggest necessary changes in the system. Conceptualization of designing and implementation of employee rating systems Implementation of IBM MAS (Marketing Automation System) for scenario-based marketing activities. Data-driven customer segmentation for customized and relevant EDMs and PDMs

 Conceptualizing and creating the Digital Marketing goals and plan to achieve the same.  Instructing and guiding the agency for proper executing the predefine digital marketing plan . Integrating official website and CRM software via APIs.  Increasing Facebook fan base via SMO techniques. Conceptualizing social media campaigns for upcoming events for defined TGs.  Analysing the daily traffic to the company’s website & look for possible reasons for drop off and ways to bring in traffic to the website. Diverting relevant social media traffic to your website. Create run and optimise SEM Campaigns. Create relevant remarking list to target relevant customers. Capture and process online orders from company’s website. Increasing the sales on Ecommerce portals. Increasing the visibility and rating of the products on portals. Organising photo shoot and video shoot to improve the catalogue of products. Working out price band for each product. Regular monitoring of prices across portals to ensure maximum buy box winning.  Getting purchase orders and executing PO across PAN India location. Running sponsored and display advertisement campaigns across all ecommerce portals. Creating Database of retailers/distributors and customer to notify various promotional schemes and product launches.  Creating Brand stores across ecommerce portals.

Kangaroo Wings is an institute condensed entirely on the scope of SEO, SEM, SMO, Email Marketing and Google Double Click. We are a Google Partner for Adwords Certification. With comprehensive and strategic planning of digital marketing! Placement and advertisement. With the successful completion of 7 years in the industry it caters to multinational and mid level companies, helping them build their online presence with their SEO Experts.

• Preparation of the sales and marketing plan in the form of price recommendations, pre-sales plan, post sales plan etc. in conjugation with inputs from other departments.• Implementation of sales and marketing plan & Providing a brief and planning a campaign using branding and creativeness• Selecting and deciding the appropriate media and PR initiatives for marketing of projects.• Arranging demonstration/ presentations while negotiating with the Corporate Sector.• To establish a standard operating procedure for client Relationship management.• Liasoning & PR with major MNCs.• Conceptualizing and implementing sales promotional activities as a part of brand building & market development effort.

Marketing

sales