• Manage a diverse portfolio of clients across various industries to advertise on social media platforms like Meta, LinkedIn, Reddit, Snapchat and Pinterest• Develop and execute high-performing Paid Search and Paid Social campaigns, consistently exceeding target Cost-per-Acquisition (CPA) goals• Optimize landing pages to maximize conversion rates and drive ROI• Lead all aspects of client campaigns, including budgeting, forecasting, and comprehensive reporting• Proven track record of maximizing client revenue through paid advertising strategies• Optimize campaign performance throughout the customer journey, ensuring optimal click-through to conversion rates• Proactively monitor budgets to identify spending trends and optimize pacing• Translate client business objectives into impactful Paid Search and Social strategies, fostering innovation in campaign promotion• Generate insightful reports and analyze data to deliver actionable recommendations to clients• Collaborate closely with clients to review results, develop strategic plans, and refine business goals• Stay at the forefront of the digital marketing landscape by continuously learning and applying best practices

I work at PugMarker as a Digital Marketing Lead, where I am responsible for all SEO, Paid Campaigns, and Marketing Automation. I conduct keyword research, create a content strategy, and manage the technical SEO and link building aspects.I've worked with a wide range of customers, including service-based, product-based and subscription-based businesses.

Responsibility : • Drive integrated digital marketing campaigns to build and develop brands across categories, implement marketing support for channels and drive overall awareness for brands and company.• Design, build and maintain our social media presence; lead Social media & influencers integration to support the business• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); track traffic and conversion rates and provide recommendations and improvements to the proposition• Identify trends and insights, and optimise spend and performance based on the insights; brainstorm new and creative growth strategies.• Strengthen organization digital marketing capability by sharing best practices and guidelines on Digital Marketing, Media & Tools• Own Online Marketing Content; assess the current content/asset creation landscape and establish regional content & media asset creation machine to create highly effective designs for online marketing campaigns• Lead engagement with global and regional teams to align integrated marketing plans, work with operations and region market operations teams to drive in market execution that build business value, and manage agencies and the marketing processes.• Integrating chatbot with websites and generating leads through it

Responsibilities & Key Role: • Responsible for all On-page SEO and Off-Page activities, organic traffic, and keywords ranking for Client Site.• Optimize Social Media contents.• Interact with Paid media, Social media, Planning and content.• Prepare guidelines for SEO’s, designers and developers for building a successful campaign and products pages.• Designed checklist document every month and performed the same on all running projects.• Work closely with SEO Vendor for Off-page activities.• Top achievements – Delivered high volume organic traffic and keywords ranking.• Increased Organic Views and Social Traffic for Posts and Videos • Increased Google+, Facebook visibility and Social traffic via optimize the post content.

Responsibilities & Key Role: • Responsible for all On-page SEO and Off-Page activities, organic traffic, and keywords ranking for Company and Client Site and Micro sites(campaign sites, new product launch sites)• Monitoring Keywords Results and Organic Pages Results via Google Webmaster Tool.• Provide SEO expertise and produced exhaustive keyword list through research (searches, relevance, daily prediction & competition).• Explore & apply new ways to increase website online visibility and traffic from SEO, paid marketing. Monitoring, summarizing and generating traffic analysis reports for all running projects.• Prepare guidelines for SEO’s, designers and developers for building a successful website.• Designed checklist document every month and performed the same on all running projects.• Researched and analyzed the market, looking for new online advertising opportunities and implemented appropriate actions based on the research.• Page Rank improvement via Links posting, Directory, PR submissions, and Blogs etc.• Top achievements of targeted keywords in Google.• Consulting & leading the web team for designing new sites and updating previous build up sites.