# Responsible for managing biddable media activities across Programmatic, Google Ads, Snapchat, TikTok for all clients, including (but not limited to) planning, execution, optimization, analysis and reporting# Managing complex digital projects such as Data Management Platform activation, Data Visualization, creation of Custom Brand Lift study, etc for clients# Responsible for contribution to pitch decks, digital media strategy and media plan recommendations for existing and new clients# Winner of 2019 MENA Search awards for Real Estate category# Platform expertise in Google Ads, Google DV360, Snapchat Advertising, TikTok Ads, Google Analytics, Google DCM, Oracle Bluekai DMP, Salesforce integration and significant exposure to several other digital media platforms# Responsible for training internal team on platforms and digital, Mar tech product domains

# Client consulting and servicing across Digital Advertising medium covering Display, Native and Self serve Article publishing platform# Supporting Programmatic Sales team on campaign management, technical aspects and client coordination # TIL Network audience profiling and data management, which are then used to create custom audience packages for client campaigns, across Display, Programmatic and Native# Platforms being used – Google DFP, Google Adx, Colombia Audience DMP, Colombia Native platform and Brandwire.in

# Oversee daily Ad operations related to client and inhouse campaigns to run/running on Hotstar, which covered campaign setup, qc & optimization, procuring required approvals, adherence to compliance, etc # Inventory forecast and management# Key account management for clients like HUL (Male/Female brands) and Dream11# Working closely with internal teams for enrolling new product features, enable programmatic buying, resolve tech issues if any, etc # Platforms worked on: Ooyala Videoplaza, Google DFP and Pubmatic

# Leading Ad Operations & Client servicing team managing campaigns on Engage business (Facebook & Twitter) and ROI business (Google Adwords, Affiliate Network & Display)# Campaign Strategy and Planning for existing and upcoming clients# Business development support to Sales team# Providing revenue and margin updates to Leadership team & Top Management# POC for external partners like Google, Facebook & Appnexus# Training of existing & new team members on platforms we work onCurrent Client portfolio: HUL, Star, HDFC Life, SBI, Myntra and many others.

# Leading Ad Operations & Client servicing team managing Google Adwords & Affiliate Network campaigns# Campaign proposals for prospective clients# Training team members on platforms we work on# Providing technical training to clients on third party campaign management platformsClient portfolio managed: ICICI Prudential, HUL, WeChat, Just Dial, Tata Nano and many others.

# Campaign management on Google SEM, Google Display Network & Facebook marketplace# Client servicing and periodic reporting# Majorly worked on performance driven campaigns to optimize key metrics like CPT, CPL, CPA, CPI, CPV, CPC & SOV# Effectively used advanced features like remarketing, interest & topic targeting, conversion optimizer, site extensions, dynamic search ads, etc on Google SEM campaigns# Managed Facebook campaigns with sales/leads oriented goals as well as brand building/fan acquisition/mobile app install objectives# Optimized campaign with manual efforts as well as advanced tools such as Adobe AdLens# Part of regular client meetings to discuss current performance & way ahead# Creating SEM & Facebook proposals for prospective clients# Conducting Demo sessions to highlight features of Adobe AdLens tool for prospective clientsClients managed: PureIt (HUL), SCB, ICICI Prudential, WeChat, Saregama Mobile, Inkfruit, HDFC Life among others.

# Worked as Brand Manager for all Affiliate Marketing based in-house Coupon/Voucher websites# Managed Voucherking.co.uk (UK), Couponraja.com (India) & Couponcodesbay.com (US)# Drive efforts to monetize website to achieve sizable revenue and margins # Paid traffic management to drive relevant visitors and get coupon redemption# Coordinating with SEO team to improve organic rankings for sites# Conceptualization of site layout and coordination with Design & Development teams# Web Analytics & UI study to enhance visitor experience on the sites# Communication with Affiliate Network managers for signup, scale up of Affiliate programs# Communication with client side Brand managers for partnership deals & co-promotions# Conceptualizing mobile apps, Facebook apps, widgets for promotions# Coordinating with Social Media, Email Marketing & Content writing efforts to come up with appropriate marketing material for promotions# Competition analysis and tweaking/enhancing marketing approach

# Managed a team of SEM Specialists managing campaigns on Search Engine Marketing for UK based SME clients# Manage PPC campaigns for Key Clients# Periodic reporting of revenue and margins to management# Optimization and campaign analysis on regular basis

# Project Title: Introspection & Documentation of the Information Security policy# Project Brief: The project was – Benchmarking and suggesting information security policies # To identify and finalize security practices to be implemented# To follow standard I.T. security practices across global business locations # To provide suggestions regarding implementation of finalized security practices

# Project Title: Performance Enhancement of Automated System for Order Management and Report Generation using editable pdf forms to improve response time and turnaround time# Project Brief: The project was – Testing of new automated system Performance Enhancement(improved turnaround/response time) # Optimization of I.T. and ERP resources# Used for business processes such as Sales Order generation and Report generation # To reduce cost by optimizing SAP licensing cost and reducing bandwidth usage

# Project Title: Online Tour Management System# Project Brief: The project was – Developing of a website for the back-office system and integrate it with the existing database. The objectives of the website were:# To manage business information# To provide 24/7 support# To provide flexible working for employees