For as long as I can remember, I've been passionate about design, fashion, and art. It's like my brain is wired to see the world through a palette of colors and textures. I owe this passion to my mother, who introduced me to this creative realm early on through classes and her mastery of embroidery and other crafts.Coming from a bania family background, with my father being a third-generation entrepreneur, starting up right after college never seemed like a big deal. It rather felt like the natural next step.During my time at IIT Madras, I had the opportunity to explore leadership, marketing, and social entrepreneurship. In my third year, I noticed the emerging concept of Direct-to-Consumer (D2C) in India and identified a market gap for 'Pinteresty' lifestyle products. And thus, Hyppy was born.Hyppy is a bohemian home & lifestyle brand based in Bombay, India. What started as a passion project, combining all my interests, is now focused on becoming a homegrown Indian brand. We're a young and dynamic brand, clocking 3000+ orders monthly with our small yet mighty 7-member team.Too young to claim to have 'expertise' but I'm actively involved in crafting comprehensive go-to-market strategies, product development, branding, and basically running the whole ops cycle, everyday.Hit me up if you're in a similar spot or not? :)