Hello there! I am Sawsan Istaitiea, a highly skilled UX lead with over 19 years of experience. Throughout my career, I have delivered industry-leading user experiences and led teams in creating fascinating, elegant, and engaging designs. My passion for participating in all phases of a product, from discovery to delivery to iteration, is what sets me apart and drives me to excel.As a leader, I always create room for my team to flourish and grow, supporting them to reach their goals and resolutions. I believe in collaboration and enjoy engaging with other teams to solve challenges together. This has led to many successful collaborations with a diverse set of brands, including indoor navigation systems for Ferrari World Abu Dhabi, Dubai Mall, and a Fin-tech application for the CSC mobile app. The list goes on.Currently, I am leading the process of creating a UX Center of Excellence and leading the UX Elite team at Ejada, which promises to revolutionize the industry. I am excited to continue my work in creating delightful experiences and solving today's problems for a better future.On a personal level, I am an artist, photographer, Birdwatcher, and cat lady. Whenever I am lost, you can find me in nature chasing birds to take a photo of them or singing along with their chirps. My love for nature and the arts inspires me to think outside the box and create unique and innovative designs.In summary, I am passionate about creating a better future by solving today's problems and creating delightful experiences. With my extensive experience, leadership skills, and creative mindset, I am confident I can take any project to the next level.