Jonathan Sawyer Email & Phone Number

Lichfield, Gb

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Norton Canes, Staffordshire, United Kingdom

Norton Canes, Staffordshire, United Kingdom

• Management and development of the corporate website.• Management of digital activity for lead generation, including paid campaigns for transactional and strategic business. • Liaise with Group Digital to adopt and shape new website developments and technologies. • Support the marketing department in digital campaigns and digital marketing activity, to data capture and lead generate. • Automate the marketing and sales function to better understand the acquisition of traffic, the customer journey and ways to enhance that journey. • Management if digital agency on campaigns, including AdWords, Redisplay advertising, Conversion Rate Optimisation, LinkedIn Sponsored content and InMails and Twitter advertising. • Developing Veolia’s LinkedIn social strategy, to achieve a distinct online, particularly through the use of LinkedIn strategies. • Empowering regional website content managers through training and support to ensure those sites are kept up-to-date.

Birmingham, United Kingdom

Responsible for delivering marketing communications to Legrand’s customers, prospective customers and internal stakeholders by creating on-brand and on-message content.Creatively and strategically using a variety of offline and online channels including but not limited to Legrand’s website, eMail, social media, paid online activity, exhibitions, direct marketing, print advertising and liaising with creative and PR agencies.Campaign management for product launches with a commercial perspective; including customer profiling, establishing channel strategies to target selected customer segments, creating engaging copy, in house creative design, briefing in agencies, presenting to sales teams and monitoring key campaign metrics.Appointed project manager of the phase 1 Legrand Umbraco website build; encompassing overseeing the construction and functionality of the website’s content management system (CMS), testing and signing off front and back end functionality in user acceptance testing (UAT), overseeing the creation, approval of content before launching the site into the live environment.Project managed phase 2 website developments including a new career and help section. Enhanced the customer portal area to include automated workflows, allowing users to book and pay for installer training, take CPD courses online and track downloads made throughout the website.

Responsible for the management of the marketing department to increase fuel volumes across the organisations portfolio of fuel cards and the bulk fuel oils distribution company, always with a customer centric focus.Successfully managed a brand refresh for the group; including but not limited to aligning both print and digital marketing collateral and the organistation's vehicle livery with the new visual brand identity. The completion of two new corporate websites and mobile websites from tender through to launch; with a particular focus on brand development through user generated content, creative online content to exploit market opportunities and to ensure that all published information is current and customer centric.Marketed two new products, alongside an existing portfolio of products and services. Including the creation of multiple touch point marketing strategies, creation and sign off of copy, liaising directly with the major oil companies, segmenting, targeting and positioning the company (B2B & B2C) and lead generation to support the sales teams. Strongly commercially focused, performing regular analysis of marketing activities to ensure the highest possible return on investment; moving resources to more successful areas of the marketing mix and developing strategies to bring other areas in line.Key achievementsThroughout 2013 acquisition campaigns focused on euroShell fuel card products, the effective implementation of targeted multi channel marketing strategies saw volumes increase by 27% over a year; this growth was 125% above the objective volumes set by Shell UK Oils Products Ltd. The first quarter of 2014 has also shown a growth of 62.84% year on year.Creation and effective implementation of marketing and sales strategy for the launch of the Esso Commercial Vehicle fuel card also saw month on month growth.

Taking incoming enquiries and initiating outbound sales calls to advise customers on the most appropriate fuel card system for business to business customers. Creating pricing comparisons and locating convenient sites for various depots or for particular types of fleets.

A self employed musician and marketer responsible for managing the bands business activities; including booking events in both the United Kingdom and Europe. Entailing logistical planning, promoting events through content creation, social media and updating the band website.The effective implementation of releases around tours and one off gigs, frequently requiring the management of a third party public relations company, close liaison ensured appropriate timely and geographical exposure.Budget limitations required a commercial approach to strategies; merchandising at events within geographical hotspots and active engagement on social media created financing for exposure in new otherwise unavailable territories. Tour Booking (UK & Europe)Budgeting for band activitiesManaging releasesPromoting tours, gigs and releasesManaging online profilesMarketing strategiesSchedule managingIndustry networking

Professional Certificate In Marketing, Chartered Institute Of Marketing

Bachelor Of Science (Bsc) (Hons), Microbiology, General

Bsc (Hons), Microbiology

A, Level Biology, Chemistry & Physics

Gcse, English, Science, Design & Technology, History, Pe & Mathematics