• Plan the communicate of brand• Analyze brand positioning and consumer insights• Create the brand elements into plans and go-to-market strategies• Developed brand strategies and made sure that branding is consistent across advertising and campaigns• Lead creative development to motivate the target audience to “take action” • Measure and report performance of all marketing campaigns, and assess ROI and KPIs • Monitor market trends, research consumer markets and competitors’ activities • Oversee new and ongoing marketing and advertising activities • Plan and manage for yearly brand budgeting

• Managed operational effectiveness and improved & implemented to achieve the yearly business goal• Planned for yearly business goal, budgeting such as utilization of the budget to develop the business by channel, by area, and by SKU• Implemented the monthly sale plan for whole Myanmar and monitored the performance.• Monitored and evaluated the new opportunity of industry trends that is align with business strategy• Engaged and brainstormed regularly with respective management and stakeholders in order to meet the set-strategy, gave advice to clients, and generated promotional strategy with the marketing department of the client• Engaged with team for price structure and pricing with business value analysis; negotiated prices for principle - Screened new potential business opportunities, selected the deals in line to develop with new business strategies• Developed close relationships with customers/clients, thinking strategically by seeing the bigger picture and setting aims and objectives to develop and improve the business.• Liaised with the finance team, warehouse, and logistics departments for smooth supply chain operation and process• Developed, implemented and evaluated sales, branding and business development strategy, sales processes, structure, and practices across the company • Identified the market sizes and opportunities to increase the market share by reaching new market segments, recruiting new users and expanded to potential area.• Monitored the competition (campaign, pricing, media planning and new product initiative)• Participated in the quarterly and annual planning of company objectivesAchievements:• Generated 10x monthly revenues for Healthy CHEF cooking oil.• Through 3 months promotional campaign, Head & Shoulders’ sales has been increased by 50%.• Activated Ensure HMB and Similac HMO, acquired 95% and 70% market share respectively.• Arranged over 20+ talks show on yearly basic which generated 20% in sales.

• Lead the brand team in developing marketing strategies, integrated and collaborated on the ideas of the global team and implemented the effective marketing plan. achieved the annual business objective and monitored operational effectiveness and made the improvements• Developed, implemented and evaluated sales, branding and business development strategy, sales processes, structure, and practices across the company • Identified the market sizes and opportunities to increase the market share by reaching new market segments, recruiting new users and expanded to potential area.• Monitored the competition (campaign, pricing, media planning and new product initiative)Achievements:• Launched for innovation of Ensure HMB, Similac HMO & Pedi Sure in 2018-2019• Activated Ensure HMB and Similac HMO, acquired 95% and 70% market share respectively.• Arranged over 20+ Diabetic talks show on yearly basic which generated 20% in sales.

• Developed brand strategies and made sure that branding is consistent across advertising and campaigns.• Promoted that a brand remains recognizable, brand growth and expansion, • Achieved brand business objectives in the short and long term.• Planned and implemented for yearly brand plans, and A&P budget for each products line and new product line, and planning for brand building such as ATL and BTL• Utilized and analyzed a variety of data to drive volume and profitability.• Planned for yearly sale budgeting and trade promotion• Budgeted for channel distribution and promotion• Planned and implemented in the marketing campaign program. • Engaged with principal to finalize the brand’s promotional campaign and budget plan• Preparing trade scheme to improve the sale. • Trained the staff about the productsAchievements:• Increased the overall Appeton’s sales between 20% - 30% in all 5 years (2012 – 2017)• Through 3 months promotional campaign, Head & Shoulders’ sales has been increased by 50%.• Ran the lunch box campaign for Appeton Lysine which lead to achieve 200% growth.• Ran the pencil box campaign by collaborating with the “Genius Campaign” by organizing almost 40 activations in schools.

• Implemented for Marketing and activities plan for each product and new product line(Omron Healthcare), for brand building• Developed yearly budget plan for marketing• Prepared for marketing materials and activities (brochure, leaflet gimmick- brand reminder…), and Round Table Discussion. • Implemented the sale and marketing campaign program set with the sale force• Building relationship with KOL doctors to promote products profile and to get market information.

• Promoted the products to the doctors• Took the responsibilities for the sale target according to territory • Managed other division Sale & Promotion

• Promoted the products to the doctors• Took the responsibilities for the sale target according to territory • Managed other division Sale & Promotion