Marketing Manager
The contents of my current position include: defining the guidelines of the strategic and operational marketing company aims to redefine the corporate brand positioning and major products and services marketed on the various market segments with particular regard to public social housing where the company in a few months has been characterized as a more active player in the national market.The marketing department while dealing with a new solution for Enterprise Resource Planning as a potential outsider to the main solutions like Oracle, MS Navision, SAP Business One, etc..Duties: Coordination of the marketing staff for all operational activities at the national level, participation in the Board of Directors, defining, in agreement with the property, sales and distribution policy. I also have a function of input to the software development department to model the functionality of the solutions according with the critical success factors of the market.Reorganization of content company website.Creation corporate intranet site.Activities SEO company's website.Contacts and conducting negotiations with the key client.Participation in selection interviews of key figures in the company for administrative, technical and commercial positions.Redesign of the new structure of the organization.Concept marketing plan in the B2B market in various ASA (Government, Private, etc..).Implement marketing plan in the B2B market segment B2PA.Total redefinition of the guidelines of corporate communications.Mapping and analysis of competitors' current software solutions.
