At White Cloud Brands, we help businesses make the most of opportunities in a changing world by building enduring brands that people love to connect and engage with.As a strategic brand consultancy and brand services company led by experienced professionals, we work closely with clients to make a real difference to their business. In fact, we’re so committed to client success, that we’ve made it our brand essence – get things done.However, what we’re more conscious about, is the context that brands are being built in. While social and digital media make it easier for businesses to be seen, they also add to the ‘noise’ that people experience in everyday life. We help our clients cut through the noise through a range of services that help them define, design and express their value in a manner that people relate to, find meaningful and love to advocate.Having worked with a diverse client base (ranging from MNCs to start-ups and SMEs), we bring to your business the benefits of rich, varied experience, business maturity, sensitivity to client needs and an unwavering commitment to your success.

End-to-end ownership of the marketing and communication function across stakeholder categories - Associates, Investors, Customers and Society. Lead B2B and B2C initiatives towards multiple objectives - corporate positioning, generating leads, mining key accounts, media visibility, building the employer brand and others.Have earlier led demand generation initiatives across verticals, including account based marketing, business events, direct marketing and visit experience management. Extensive collaboration with business heads and sales teams. Ownership for end-to-end campaign management - conceptualization, research, content writing, collateral creation, execution, lead generation and follow-up.Have also led the brand management function, comprising customer marketing, advertising, thought leadership, events and internal communications.Across my tenure, I have successfully led a wide gamut of initiatives (from external-focused to internal), been part of the core team for critical corporate campaigns, helped position Satyam BPO as ‘The Specialty BPO’, launched new businesses and initiated several leadership and competency development programs for team members, helping create a team acknowledged organization-wide as one of the most highly motivated and productive.

Brand Manager for Businessworld's new businesses - books and guides, events and internet.Responsible for building Businessworld's books and guides brands such as The Marketing Whitebook, The Mega B-School Guide, Selected Case Studies, Doing Business in Asia and The Biotechnology Report. Also conceptualized and executed an alternate distribution channel for The Biotechnology Report, selling directly to retailers and enhancing margins.Led branding and end-to-end project management of Businessworld's event properties - Most Respected Company Awards, Great Place to Work Seminar Series, Infocom ICT Conference and Exhibition, Design Excellence Awards, Innovation for India Awards and International Group Relations Conference.Member of the core team constituted to enhance the website visitor experience and advertising potential.

Manager for Jagran Solutions (Dainik Jagran's below-the-line business division consisting of outdoor, events, direct marketing and research); Assistant Brand Manager on the mother brand - Dainik Jagran - India's largest read newspaper across languages.Part of the core team that launched Jagran Solutions; creating the value proposition, pitching to advertising agencies and corporates, supporting front-line sales teams with proposals and pricing, conceptualizing, planning and executing campaigns for customers and delivering metric-based reports.Contributed to the launch of Dainik Jagran's editions in three centers each in Punjab and Jharkhand. Led conceptualization, management and stakeholder relationship management of brand promotion events across Dainik Jagran's editions in North India.

Worked on the team handling the Kawasaki Bajaj, VVF (Doy Soaps) and Schindler accounts.

Faculty for Reasoning and Logical Ability to students preparing for MBA Entrance tests.