• Conduct comprehensive market research to analyze market size across TMT, retail, and projects, examining both primary and secondary data. • ⁠Map market penetration district-wise and block-wise, identifying white spaces and comparing SEL Tiger's presence with competitors. • ⁠Profile major national, local, and unbranded competitors and map their logistics networks. Perform on-ground surveys to understand customer profiling, key decision drivers, and brand perception versus competitors. • ⁠Analyze market prices for all brands and investigate reasons for dealer inactivity. • Identify major ongoing and upcoming projects, including necessary approvals, to enhance market share. • ⁠Expand into white space markets, optimize supply chain management, and improve brand positioning and communication strategies. • Reactivate inactive dealers and secure brand approvals for major projects by engaging relevant contractors and engineers.

• Led comprehensive sales data analysis across 30 stores, driving strategic decisions and adaptation in a competitive market. • Identified obstacles, provided actionable insights, and conducted hands-on market research to understand consumer preferences and provided strategic marketing recommendations for sustained competitiveness.