Consulting early-stage teams on product-market fit and marketing strategy, translating business requirements into strategic visions and actionable roadmaps. Enjoy working at the node of viability and desirability. Case studies on my website. Clients include EY, Capture6, Featherlite, Belvilla, DanLand, Woodstock School, Landour Coffee.

Amy came on board as a client in 2020, and her work on effective collaboration using design-thinking aligned with my vision of the future work ecosystem- and in a couple of years, we ended up co-founding Primer. Amy focuses on content development and facilitation, while I take care of product development and business development. Primer offers a coherent, flexible, and accessible framework for shaping organisational culture toward authentic collaboration. We equip and empower leaders and team members to create the conditions for their continued growth and development–as individuals and as a team.

Drove cross-functional operations and strategic initiatives to accelerate global growth and enhance operational efficiency. My key contributions included:Strategic Leadership: Developed and executed a comprehensive 3-year growth plan, aligning production, finance, marketing, and R&D to the company’s vision.Market Expansion: Led the exploration and penetration of new markets in APAC, NA, and Europe, while strengthening the company's presence in the Indian music market.Investment Attraction: Conceptualized and crafted investor pitch decks, securing strategic investments for business expansion.Product Innovation: Collaborated on future product designs and maintained strong relationships with industry influencers to ensure our offerings met evolving customer needs.Sales Enhancement: Designed customized build details for individual orders, created preflight kits to boost production efficiency, and managed key dealer relationships to optimize sales processes.Customer Engagement: Implemented effective customer follow-up strategies, database management, and newsletters to enhance customer engagement and satisfaction.Marketing and Branding: Led branding initiatives, executed digital marketing campaigns, and produced compelling content to strengthen market presence.

Copywriting and Content Creation: Crafted copy and content tailored to enhance brand messaging for high-profile clients including Flipkart, Bacardi, TVS, and John Paul Whiskey.Creative Strategy: Participated in think-tank sessions to strategize and conceptualize innovative marketing campaigns.Campaign Visualization: Led the visualization and creative direction of marketing campaigns, ensuring alignment with client objectives and brand identity.

I led a team in developing and executing innovative social media strategies for top-tier clients, enhancing brand engagement and reach. Key accomplishments include:Team Leadership & Client Management: Managed a team of social media specialists and nurtured account relationships.Strategic Planning: Spearheaded the development of strategic social media marketing plans, including comprehensive quarter-to-quarter game planning to meet client goals.Analytical Insights: Conducted detailed analytics to gauge campaign effectiveness and inform future strategies, optimizing ROI for clients.Notable Clients: Wipro, Happiest Minds Technologies, Altimetrik, Polaroid, VMWare.