• Responsible for Strategizing revenue plans for SVF for Influencer Marketing, Movie & OTT business.• Responsible for analyzing advertisers landscape in Bengal and work with Content & Marketing team to maximize conversion.• Leading the mandate for customize solutions Pan India key accounts for yearly association with SVF & HOICHOI .• Liaising with content team to strategies brand integration for incremental engagement with advertisers to maximize revenue.• Develop exciting pitch for new launches and strategies with Product & content team to monetize the product.• Develop advertisement funded programing for key clients nationally.• Work with Consumer insights team on qualitative & quantitative research and develop communication framework for other departments.• Evaluate competition study & then engage with marketing & PR team to strategies competitive content line up.• Engage with Music Team to strategies slot sales for Music Videos & advertisement funded programing regionally as well as nationally.

Consulting as well as strategizing with the brand advertisers apart from Advertising Media Buying Units,with vivid experience in leveraging the Interactive Platforms are some major features of my profile, Many new developments as well as increasing the spends of existing clients is my KRA. Excellent Public Relation in Kolkata Market with Top agencies as well as esteemed clients is another feather in the cap. Giving a complete solution to the clients with customised innovations, events and FCT components to meet their marketing and brand promotion needs. Cracked clients like ITC, TATA STEEL, BERGER HOMESHIELD, MP BIRLA, VODAFONE, DEYS MEDICAL as a first time advertiser of the station as well as exclusive for the radio industry which itself were the top revenue generation accounts of the station.

Consulting as well as strategizing with the brand advertisers apart from Advertising Media Buying Units,with vivid experience in leveraging the Interactive Platforms are some major features of my profile, Many new developments as well as increasing the spends of existing clients is my KRA. Excellent Public Relation in Kolkata Market with Top agencies as well as esteemed clients is another feather in the cap. Giving a complete solution to the clients with customised innovations, events and FCT components to meet their marketing and brand promotion needs. Cracked clients like ITC, TATA STEEL, BERGER HOMESHIELD, MP BIRLA, VODAFONE, DEYS MEDICAL as a first time advertiser of the station as well as few of the radio industry which itself were the top revenue generation accounts of the station.

Was entitled for entire Kolkata Corporate Market & FMCG Market especially new developments for Oye 104.8 FM. Being a fresher achieved 105% of my targets with certain new big spenders of Kolkata Market (first timers in radio industry) as well as new clients which were in other channels but not in Oye. I have contributed the maximum revenue for all the events, like Oye Monsoon Adda, Oye Maa Durge Shaktirupini, Oye Biriyani Festival, Oye Heartland - Chinese Festival during my tenure period.