Sayantan Ghosh Email and Phone Number

Brand Mandate for Times Now, Times Now Navbharat, Mirror Now, TimesNow.inStrategic Planning: Developed comprehensive trade & consumer marketing strategies to enhance visibility across markets, leveraging market insights and competitive analysis to drive increased reach and engagement.Campaign Development: Crafted impactful campaigns resonating with target audiences across traditional and digital channels, aligned with brand identity and objectives.Promotional Collaterals: Collaborated closely with agencies & creative teams to produce compelling communication designs, teasers, topical creative, and digital assets effectively communicating channel value.Media Planning: Optimized placements across various vehicles to maximize reach within budget constraints, identifying key promotion opportunities.Partnerships & Collaborations: Forged strategic partnerships with broadcasters, media outlets, and other entities to amplify promotional efforts, leveraging partnerships to enhance brand visibility and engagement.Audience & Trade Engagement Initiatives: Implemented engagement initiatives, including contests, social media activations, trade meets to foster a sense of community and drive viewer participation.Performance Analysis: Monitored campaign performance with media research team, leveraging data for continuous improvement.Budget Management: Managed budgets efficiently, allocating resources effectively to maximize ROI while balancing innovation and fiscal responsibility.

Brand Mandate for Zee 24 Ghanta, Zee Bihar Jharkhand, Zee Hindustan, Zee 24 Kalak, Zee Odisha.Brand Marketing Leadership: Led comprehensive brand marketing initiatives encompassing both B2B and B2C communications, as well as PR strategies for prominent regional and national channels.Campaign Innovation: Spearheaded over 10 highly successful multichannel brand campaigns, optimizing resources to achieve maximum impact and cost-effectiveness.Promotional Collaterals: Collaborated closely with agencies & creative teams to produce compelling communication designs, teasers, and digital assets effectively communicating channel value.Creative Excellence: Conceptualized and executed more than 20 innovative on-air strategies, integrations, and sales decks, breaking through clutter and driving sales success.Event Management: Managed over 10 iconic events and Intellectual Properties (IPs), ensuring seamless execution and heightened brand engagement.Strategic Alliances: Secured strategic brand alliances and barters, leveraging industry relationships to enhance brand recognition and visibility across diverse platforms. Ensured consistent presence and recognition at various industry awards.Research & Analysis: Conducted in-depth research and need-gap analysis, providing valuable insights to inform strategic decision-making and drive continuous improvement in marketing strategies.

Drove multichannel integrated brand campaigns on conventional and digital media | Created effective sales pitches, strengthened strategic relationships, effectively managed vendors & agencies to create, deploy and optimize ATL-BTL campaigns & activation for various key across the regional market, managed a marketing budget of INR 3 crores.

Oversaw leasing of retail, branding and activation spaces at City Centre Malls | Led a team of 5 members to manage the entire retail operation of City Centre Salt Lake mall, successfully executed Iconic events (Film Promotions - Jab Harry Met Sejal, Half Girlfriend, Raabta; Musicals - Jawed Ali Live, Anupam Roy Live, World Music Day celebration; Others - India Banega Manch, Food festivals, Carnivals, auto fairs et al.) | Regularly tracked competitor brands, retail trends to help management effectively chart the business direction and operational strategies apart from reducing discrepancies & substantially increasing operational efficiency.

Assisted in complex and detailed production, event/ audition planning & management, including logistical arrangements notable events | Liaised with vendors to order and maintain production inventory and obtained the most cost-effective pricing.

Identified appropriate marketing & cross-promotional opportunities while securing strategic tie-ups with brands, Manged 10+ BTL activities, ensured seamless telecast of the content and advertisements across the bouquet of in-house channels.

Organized company files and assisted in created support system to decrease workload and increase productivity of the non-fiction team conducting shooting of the following shows- Rannaghar, Keya Seth, Swarnali Kanjilal, Parampara, aside conducted a qualitative research for viewership development

Gained understanding of the public relations procedures by closely monitoring, assisting, interacting with media professionals to track media coverage of various events. Notable events- Women's Day celebration of Nihar Naturals, Drawing Competition by ITC etc.