Sayed Abdullah Email & Phone Number

Riyadh, Saudi Arabia

Eastern, Saudi Arabia

• Responsible for DTS, SSV, WHL, OT & ASD in SSFL KSA• Ensuring All the objections on Day-to-day Operation are Identified, Actioned & resolved • Ensuring the right Structure & Strategy are in place for the Field team (Right Sales Target & Accomplishing Plan)• Ensuring the Team has a growth mindset and are always motivated.• Actively monitored key performance Indicator of sales team, identified challenges, and created new solutions applying proven problem-solving techniques.• Inspired team performance daily using proven behavioral-based coaching, motivation, and management methodologies.• Analyzing Data to identify areas of Opportunities and capitalizing those opportunities in sales Figures • Analyzed market trends to identify new market opportunities and analyzed competitor products and services.• Mindset Change Strategy in Sales Team

Riyadh, Saudi Arabia

• Responsible for DTS, SSV & WHL in SSFL KSA.• Responsible for Analyze, designing and implementing an organization's Channel strategy• Ensure to Design, Facilitate & Ensure that all trade activities add incremental value to the category, Organization, and the customer.• Ensure Clear Communication is done to the Sales team with regards to NPD & Trade Activities• Ensure to enable the sales team in addition to retailer to deploy trade initiatives and tools resulting with mutual benefit through initiative plan, tactical activities, & category projects management based on solid insights, analysis, and best practices• Ensure the Sales KPI’s is been achieved through the Trade Activities.• Designing the CDA by finding the Opportunities and Market Insight.• Responsible to solve issue related to segment and Channel.• Ensure to analysis the Competitor Activity and come up with an encounter Plan. • Gathering the Knowledge (Through different source of medium) , Creating a Plan , Aligning with Stake holders , Executing the plan with Front Line , Tracking the Progress & Reporting the Feedback

Riyadh, Riyadh Region, Saudi Arabia

Jeddah, Makkah, Saudi Arabia

Dammam

• Responsible for the Execution of all Key Account & MT SMAC Store in East Region.Market Coverage Man PowerBranch 3 Team Leaders 3Accounts 14 Merchandisers 39Store 115 • Interpret day-to-day business objectives and execution of operational work programs.• Ensure team members acquire necessary skills and performance attributes, in line with business and personal development needs• Train team members on new or enhanced operation procedures and policies.• Conducts regular coaching and counseling with Merchandisers to build motivation and Execution skills.• Commercial Execution1. Responsible for working with customers to deliver Visibility KPIs of both numeric and weighted distribution plus share of shelf / sku / across categories2. Responsible for building capabilities of the customer development force along with commercial excellence manager so as to have the best in class MT Team, behind MT vision• Category & Brands1. Lead execution of activation plans in Modern Trade channel across applicable categories• Market Development through maintaining the below points1. Through Out of stock Reports maintain the availability of stock 2. Maintaining the SOS , OSD , monthly activity inside the store3. Applying FIFO methods so there is very limited expiry issueAchievements• Well Trained Team in KSA• 100% Efficient Journey plan of Merchandiser reduce the cost • Perfect Store Compliance results in 2016 was 95% in Key Accounts & 88% in MT SMAC • 100% results in monthly & weekly Activity Deployment in store• Implemented Change in SOS & FIFO Management which results to 59% reduction in store expires • OSA compliance of store is 94%• NPD compliance of stores is 100%• Focused on waste management through which the CRQS result in Midyear was 57% went to 89% by year closing• Cost of POSM wastage reduced by 37%• Execution is the Back Bone of Sales and Key Account grew by 18% & MT SMAC grew by 13%

Dammam

• Responsible for Traditional Trade ( Wholesale , Semi wholesale, RVS,SVS, GTSMAC & Pharmacy ) Channels Market Coverage Man PowerBranch 3 Team Leaders 5Channel 6 Merchandisers 26Store 768 • Train team members on new or enhanced operation procedures and policies.• Cover for team members in back-up role for vacation and/or high-volume work efforts• Maintaining the Journey Plan of the merchandisers ( as per the requirement of store )• Conducts regular coaching and counseling with Merchandisers to build motivation and Execution skills• Sales Planning and week facing plan• Brand sales growth planning • Maintaining Perfect stores • Market Development through maintaining the below points1. Through Out of stock Reports maintain the availability of stock 2. Maintaining the SOS , OSD 3. Applying FIFO methods • Reporting of Competitor activity in the market • Focusing on the NPD • Perfect Store Maintenance across all channels • Time Management strategy with the Merchandiser team to utilize them more in Outlets and not on travellingAchievements• I Introduced a new team structuring by making Zone wise Journey Plan • 100% Efficient Journey plan of Merchandiser reduce the cost by 300k yearly • I Introduced a new way to work inside the store “ The INSTORE ROUTE PLAN “ which reduce the time spend inside the store• I got Appreciation on best compliance results in Pharmacy & SVS channels . • Results by ChannelChannels OSA Compliance NPD Compliance CRQS CompliancePharmacy 97% 100% 94%GT SMAC 88% 68% 78%SVS 94% 100% N/A• POSM Implementation is 100% in SVS & GT SMAC • Execution is the Back Bone of Sales and WS & SWS grew by 9% , GT SMAC grew by 16% , RVS & SVS grew by 7% & Pharmacy Grew by 27%

Dammam

• Responsible for SVS Merchandisers Market Coverage Man PowerRVS 1701 Salesman 33SVS 196 Merchandiser 4• Maintaining the Journey Plan • Finding New Customers for sales team• Launching incentive programs to generate and increase sales.• Coordinating and supervising the day-to-day sales efforts of the team.• Reducing shrinkage by managing loss prevention techniques.• Leading, directing and motivating the sales and Merchandising team.• Maintaining staff attendance and punctuality reports.• Promptly handling customer complaints.• Field training new sales representatives.• Focusing on FCS compliance • Training and coaching team members on selling techniques.• Availability of the product in the shop• Different strategic planning to encounter competitors• Calculating the Risk and way forward plan to cover the Risk • Finding Market Gap to generate sales• Balancing the SELL IN & SELL Out of the Salesman • Working on SWOT of the team and to convert the weakness into strength • Maintaining the Van Stock of the salesman • Helping the Salesman on Collection from Customers • Giving Training of 6x9 to make the salesman as professional sales team• Trying to the make a Healthy Working environment for salesmanAchievements• Sales PerformanceRVS & SVS Sales in SAR2011 2012 2013Sales fig Sales fig % Sales fig % 21.6 Million 27.9 Million 29% 33.4 Million 20%• Coverage Increased by 33%CoverageYear 2011 Year 2013 %1421 1897 33%• Successfully Deploy Route to Market in RVS & SVS• FCS compliance was 39% in 2012 ,64% in 2013 • OSA increased from 68% in 2011 to 94% in 2013• Perfect Store results was 70% in 2012 , 78% in 2013• Focusing More on Sell Out resulted in reducing from 950K stocks in van to 385K stocks in van• Managing the weekly sales phasing which Reduce the risk of target in Last days of the month• Training the Team to become a WIN WIN attitude in the Market• 100% Contract of all SVS stores

Dammam

• Responsible for SVS & wholesale MerchandisersMarket Coverage Man PowerWS & SWS 20 Merchandiser 6SVS 196 • Maintaining the Journey Plan • Finding New Customers• Availability of the product in the shop• Maintaining SOS • Different strategic planning to encounter competitors• Maintaining Perfect Store• Facilitate teamwork and high-level communications between many internal departments• Initiates and coordinates development of action plans to penetrate new markets • Assists in the development and implementation of marketing plans, as needed• Provides timely feedback to senior management regarding performance• Promote and support Company image standards • Follows all Company policies and procedures • Composes and processes routine correspondence • Input and maintain Excel spreadsheets as directedAchievements• 100% Efficient Journey plan of Merchandiser • Results by ChannelChannels OSA Compliance NPD Compliance Perfect Store WS/SWS 86% N/A N/A SVS 82% 71% 65%• POSM Implementation is 100% in SVS • Execution is the Back Bone of Sales and WS & SWS grew by 15% , SVS grew by 11% • 100% deployment of WS/SWS & SVS monthly and weekly activities• Accurate Stock Audit of WS/SWS customer helps in generating more sales• Inform the company about Grey & Counterfeit reports to block them coming in market again , and there were successful raids carried out in the market by the team