Top Level MENA Egypt & Morocco and Algeria Consistently provides timely and actionable findings.• Deliverables include valuable insights from specific research projects, synthesis of consumer insights with internal sales data, syndicated studies and competitive analysis.• Oversees qualitative and quantitative research processes, including: needs assessment, new product ideation, concept testing, pricing, ad testing and tracking, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, mystery shopping, retention and defection, and market sizing.• Execute strategic approaches, including: one-on-ones with consumers and employees, focus groups, conjoint, midriff, least square linear regression, factor and cluster analyses. • Manages branding and product positioning by developing and refining core brand attributes, brand positioning, brand extensions, brand partnerships, and overall strategy. • New product and service development and launch: Identifies consumer needs, determines optimal product or service offering and appropriate pricing, identifies target markets, provides course correction during product pilot time frames and monitors success once fully launched.• Customer segmentation: identifies strength, weaknesses and opportunities in the current customer base, opportunities and challenges for the growing customer base.

MERAC Egypt from 1997 till 1998 NFO Egypt from 1998 till 2000TNS Morocco from 2000 till 2006 TNS Egypt from 2006 till 2007TNS Algeria from 2007 till 2008FeedBack Egypt from 2009 till 2010employee of the year 2005 in North Africa in TNS