Full responsibilityfor managing thesales teamin Greater CairoandUpper Egypt (North-Central-South)Selection,recruitment and training ofsalesstaffareas.Planning, organizing,evaluatingand controllingallbusinessareas.Achievingsalestargets, marketing and financialmonthly,quarterly,half-year andannual.Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances, initiating corrective actions.Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.Implements trade promotions by publishing, tracking, and evaluating trade spending.Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.Accomplishes sales and organization mission by completing related results as needed.

• Create and implement effective sales strategies and lead nationwide sales personnel (Area sales Managers, Unit Distribution Manager, Supervisors…etc) to meet or exceed specific goals for profitable revenue growth.• Develop processes required to create an effective and efficient sales organization.• Provide leadership through effective communication of vision, active coaching and development while comparing sales results to goals and taking appropriate action to correct when necessary.• Ensure effective hiring, orientation, training, development and retention of sales staff. • Provide supervision through field visits, observations and measurement of results to check the appropriate ROI for all of the distribution units as well as meeting the sales plan for each SKU.• Responsible for all the distribution units of ARMA DISTRIBUTION FRANCHISE SYSTEM nationwide.• Ensure the well distribution of all Brands in terms of Numeric Handling as well as the Weighted Distribution,• Proactively co-ordinate with the marketing department every month to check the trend of each market parameters (Market Shares – Distribution – Market Growth …etc).• Collaborate with marketing team to define overall sales strategy, and to develop products and solutions responsive to the customer's needs. • Prepare monthly, quarterly and annual sales forecasts.• Manage to meet/exceed monthly, quarterly and annual sales forecasts with the effective distribution.• Ensure implementing the Company Vision in terms of Profitability, Sales Growth and Sales Plan.• Establish effective relationships and collaborations with other departments (Marketing, Finance, Customer Service, etc.) to address key business issues and opportunities.• Maintain competitive knowledge (market, products and competition) to create and adjust sales strategies.

Sales Rep